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The Super Bowl is arguably the biggest media event of the year. Well over 100 million people in the US will tune in on Sunday. Yet half of Millennials, who were born in the 1980s and 1990s and now form the bulk of the over-hyped 18–34 demographic, told an online survey that they’re either not…
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We should see 85 percent smartphone ownership by Q3 and more smartphone owners than US internet users some time in 2017.
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An overwhelming majority (97%) of US consumers say they would be willing to share a video from a brand with their friends or on a social network, according to a recent report from Wyzowl. Read the full article at MarketingProfs
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Many governments in Europe don’t believe that US companies such as Google, Amazon, Facebook, Starbucks and Apple are paying their fair share of taxes. For example, Apple may face remedial tax liability in Europe of $8 billion according to a Bloomberg report. Google is reportedly now…
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Donald Trump and Bernie Sanders have been two of the most talked about presidential candidates this election cycle by the press, but what about on social media? Which maverick US politician has the most followers on Twitter and the highest number of interactions per tweet? Read the full article at MarketingProfs
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1.5 million apps in Apple’s App Store and another 1.5 million in Google’s Play store. That’s a lot of apps, and for a growing number of mobile users. An average user in the US will download only three new apps per month (at best), according to comScore’s “US Mobile App Report.”
Competition in the App Store is fierce, and if an indie app developer wants to get noticed, having an amazing product is no longer enough.
The post What A/B Testing Taught Us About App Store Optimization appeared first on Smashing Magazine.
What A/B Testing Taught Us About App Store Optimization
http://www.smashingmagazine.com/2015/08/ab-testing-taught-app-store-optimization/
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