Tag: small business

The 21st century and the global recession have definitely put the cat among the pigeons where small business is concerned but there are many straightforward no-cost and low-cost solutions for small businesses to maintain and even increase share of the market. As small shops find they can not vie with giant conglomerates they unavoidably fail, unless they can offer more to their customers. This is performed by smart marketing and offering price and a better experience to the purchaser small business .

Hence what’s the solution to this troubling problem will our only choice be to shop like drones in these giant warehouses?

If you have a bricks and mortar expert store like a camera shop or a tool store chances are that you are battling to make money by cutting margins and outgoings drastically. This country has to get back to offering value in the form of wonderful post-sale and pre-sale customer service, offer experience and employ people who know what they’re doing, not someone who has neither initiative, personality nor expertise.

Look at what the major chains don’t offer and you will see that consumer service is a thing of the past, their stores all look the same and if they have not got what you want, you’re sunk. Local businesses are what make a community and folk who’ve chosen to start their own businesses have a taste for what they do and they love to help when was the last time that occurred in your local Wallymart?

Google is doing everything to prompt small local businesses to get an internet site. If you have a highly specialized business your internet site can straight away become number one when a person searches for Your Town and your specialist service. Just this simple lower cost selling solution can bring in hundreds of new consumers. For a small charge you may be listed in local directories, your local Chamber of Commerce and on Angie’s list, which should add up to more visibility and less cost than any costly mag or weekly paper ad, and do not forget mobile web access small business marketing ideas.

Beginning and maintaining a domain is not complicated or pricey, nowadays a tasty WordPress site can be built in under 2 hours all that it costs is monthly hosting and a web site name fee. On a local strip I lately asked eleven small business owners if they’d a website and only 1 announced yes. If you would like to kick off your own business the market is wide open to help these people out and make yourself a great living, I just wish I had the time.

All a small local business needs is a Google map of where they are a page explaining what they do, a section that gives opening hours and contact information, some great footage and maybe a history of the business and that is it!
Add an opt in box and a once per month newsletter can go out, discounts can be sent and sales announced, and with the addition of some affiliate advertizing the site can actually make the business owner some money even after covering the minor costs concerned.

Online businesses have a much tougher time getting themselves to the apex of the search engine lists. They have harder competition and have to address back linking, article writing and SEO and lots of other selling tactics they must employ to be successful. A small local business blog built on WordPress can also operate as a means for customers to ask questions about products and services too , cutting back on in-going phone calls that usually come when making an attempt to handle other shoppers. It’s all about attraction promoting and getting business back to the way they should be unique, helpful and knowledgeable businesses with wonderful client service that provide an pleasurable shopping experience for all who walk through the door marketing ideas for small business.