The Resource You Need to Move Your Digital Business Forward

I love digital business. Nothing else can match it for the freedom, the flexibility, the ability to make a living while only occasionally putting pants on. But. Sadly, it just isn’t true that you can wave your hands around, say a few magic words, and turn the internet into your ATM. The internet has no
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6 Writing and Productivity Rituals from the Copyblogger Creative Team

I’ve said for a long time … writers are magicians. We make something out of nothing. We take syllables and turn them into dreams, sights, sounds. Calls to action and detailed plans for shenanigans. And as every magician knows, if you want to perform magic … you have to know a thing or two about
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Where to Begin When It’s Time to Edit Your Content

As I’ve said before, overcoming perfectionism is not an excuse to publish sloppy or uninspired writing. Content that works for your business is not only clear, accurate, and educational, it also gives insight into your values. And if it doesn’t contain aspects that make it memorable, it’s not going to work. Of course, memorable content
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5 Steps to Website Security You Can Trust

Website security has never been more critical. Hackers, ransomware, and denial of service attacks are all concerns for modern business websites. Nothing will erode your audience’s trust in you faster than visiting your website and getting a security warning, or having Google flash a “You can’t trust this site” message in your search results. Even
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How to Create (and Sell) Products People Actually Want to Buy

This week offers a mix of inspiration, clarity, purpose … and some good, old-fashioned results-oriented copywriting. On Monday, I shared some of the practical, repeatable steps you can use to create an online course that people actually want to buy. (That’s a fun thing to do, by the way, and I totally recommend it.) Brian
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Why You Should Pour Yourself a Glass of Water and Write for 15 Minutes Today

Daydreaming is inherently flexible. You don’t need to set aside time for it or plan how to execute it properly. It effortlessly arises and plays out until you shift your focus back to your responsibilities. Last week, I talked about getting more out of your expectations, and today I’m going to talk about a daily
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The Foundational Elements of Profitable Online Courses

After ebooks, online courses are one of the most popular business models for digital entrepreneurs. The tech is easier to put together than ever. Audiences know that online courses are valuable and have shown they’re willing to pay. And courses are a natural showcase for the authority you build as you develop great content for
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