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August 14, 2017August 22, 2017

Blog Promotion Strategies: How to Think Outside the Square

It’s day three of our thirty one day challenge!

How are you feeling? Pumped? Motivated? Ready to shake up your blog and your routine during these 31 days?

We’ve already covered nailing your elevator pitch and how to create a super-shareable list post, and today it’s all about getting yourself off your blog to promote it and find some readers.

“Build it and they will come“, you think? That is really not the case with blogging.

You need to put your blog where people will read it. In today’s podcast we discuss doing just that – how, where, and why to promote your blog with the maximum chances of it being seen. You have to get off your blog to get your blog read!

In todays episode there are tips on where to go to share your posts, how to build reader profiles (and why you need them), and how to figure out where those ideal readers are. Then we go through what to give those readers when you finally catch their attention – are you worthy of being found? How are you being useful? What kind of content are you creating?

Where are those potential readers?

The internet is vast, and while we immediately think of social media as the first place to share content, it isn’t always the only place.

In this episode we talk about developing editorial schedules for social media, but we also go beyond that, into the realm of guest posts, forums and other forgotten places to be seen.

We’re going to encourage you today to get off your blog and put yourself out there. Take today’s challenge and choose a certain post to share. All it takes is a little of your time and some creative thinking.

Click here to listen to day three of the 31 Days to Build a Better Blog series on the ProBlogger Podcast.

Let us know how you go with today’s challenge on twitter – just tag @ProBlogger and head to todays show notes to leave a comment.

31DBBB Day Five Challenge: Email a Blog Reader

Welcome to day 5 in the 31 Days to Build a Better Blog Challenge. You can find today’s challenge here.

There’s nothing like a personal touch in any kind of business, and that includes blogging. When service goes above and beyond, or when a blogger takes the time to notice and acknowledge their readers, it can result in ongoing loyalty and goodwill.

In the early days of my blog I would always email readers who left a comment to thank them and let them know I’d responded. It was always met with surprise and gratitude, and I know to this day some of those commenters still read ProBlogger today.

It’s the kind of gesture that people are pleasantly surprised by and it is one of the absolute most simple things you can do (and that’s why many people don’t!). It may be too slow for some – converting readers one at a time – but that one connection can have a lasting impact and it’s often in ways you can’t even see yet.

So reach out to your readers. Follow them where they are on social media. Chat. Create a community. Today’s episode will show you how (and in ways you might not even have thought to consider).

Click here to listen to day five of the 31 Days to Build a Better Blog series on the ProBlogger Podcast.

Don’t forget to let us know how you’re going with the challenges – you can do so by leaving a comment on todays show notes page here.

If you missed yesterday’s post about analysing other blogs and finding gaps you can fill, go here. For all other podcast episodes, go here.

31 Days to Build a Better Blog Discount by Darren Rowse

If you want to know the tips & strategies of becoming a problogger, then click here: http://donnygamble.com/recommends/problogger to get 31 Days to Build a B…

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