Tips, Expertise, Articles and Advice from the Pro's for Your Website or Blog to Succeed
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This is a guest contribution from SEO expert Zach Radford.
Today, you don’t gain blog traffic by paying for backlinks or by swapping them like the old days. Instead, you need to focus on creating quality content that is beneficial to your visitors.
We know that. But how do you do it? And do it consistently?
The content should solve main problems faced by your reader. It should be actionable, specific and relevant to the audience. If you do this, your audience will come to trust your site, and visit it regularly looking for new content. They will also engage with you, which helps you to improve your blog.
To that end, here are five new ways of looking at increasing your blog traffic.
Your blog is the main avenue for communication with your audience. While your main purpose for the blog may be to promote your business, yourself, or some other product or service, you need to focus on providing quality content to the reader. Just focus on providing information that readers will find interesting to read, without trying to be overly strategic about it. Look for trending topics in different areas and create amazing content on those topics. Your audience will not only keep coming back for more if they find your posts interesting, they will also share your posts with their friends. You also need to mention other bloggers that you follow in your posts. You can quote them if you feel the information is interesting to the reader or just mention their names in the post. This will create good relationships with the bloggers and they might return the favour. Lifting each other up has the added benefit of leading to increased traffic.
This is a no-brainer, but cannot be ignored. Facebook, Twitter, Google+ and Linkedin are where your readers are. Give them your posts. After creating your post, you can share a link of the post through Facebook or Twitter and then ask your friends or followers to comment. This will expose your blogs to thousands of social media users and eventually lead to increase in blog traffic.
Syndicating your blog posts will expose them to more readers. You can use RSS feed or syndicate the blog to applicable high-traffic sites. RSS feeds allow your audience to keep track of your blogs without having to bookmark it. The readers only need to open their RSS reader and all your posts will be displayed there. Syndicating your blog to high traffic sites will also popularize it. This will also give your post more credibility, which could lead to high traffic.
After posting to your blog, you need to ask your readers to leave a comment after reading the blog. Research shows that people will do (mostly) what you ask of them, and will comment where they might not have before. Read the comments that are left and try to reply all of them. Readers feel more valued if they are treated well and respected by the bloggers they engage with. They will keep on visiting your site to look for more content and to engage you as well. This will also build trust with your readers.
Pinterest allows bloggers to post on individual board and collaborate by posting on contributor boards. The main benefit of pinning your blog on contributor boards is that your blog is exposed to other contributors. Those contributors also have followers who will also see your post, leading to increased traffic.
Your blog will attract more readers if it is of good quality. Above all, this has to be the main aim. Therefore, it is important that you focus on quality more than selling your products or promoting your business through the blog. You also need to network with other bloggers and create good relationships with them. This will help you gain new ideas of increasing traffic to your blog.
Zach Radford is an SEO content expert, working as an SEO consultant and Sales manager for the past 10 years. He strives for success in everything he sets out to do. He believes that high-quality keyword-rich content is the key to running a successful online business. Currently starting his own venture: an SEO Content Company, aiming to provide quality SEO content to the masses.
Originally at: Blog Tips at ProBlogger
5 Unique Ways to Increase Your Blog Traffic
5 Unique Ways to Increase Your Blog Traffic
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Productive? In August? Isn’t that an oxymoron? This month we wrap up the summer (in our hemisphere, anyway), get ready for the school year, and head into the final third of the year. The key to making this time productive is to work on the right things — and not throw our time or energy
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The post The Copyblogger Guide for a Wildly Productive August appeared first on Copyblogger.
Instagram is rolling out multi-account login to users of iOS, joining a handful of Android beta testers of the feature.
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For many of us as bloggers, the ultimate goal is to build an audience of readers who feel engaged with our brand, who show up on a loyal and regular basis, and who eventually feel so much a part of what we do that they naturally want to share it with their own friends, family and networks.
Last week I sat down and put together a short presentation on how to do just that with your blog and shared it on my Periscope account. It contains a short exercise that for me helps to get into the mind of a reader and to analyse the journey that they might need to take to get fully engaged.
I’ve included the full presentation below for those who would like to watch rather than read but the exercise in brief is….
Grab a pen and paper and draw a line horizontally across the page.
On one side put ‘surfer’ and the other describe what you want them to become. For me it’s about helping them to go from being a ‘surfer’ to being ‘engaged, subscribed and sharing’ (and a customer).
Your page might look like this:
Now that you’ve got the starting and ending positions – what needs to happen to get them from point A to point B?
When I did this exercise I came up with a variety of things that need to happen. I jotted down a few words for each thing:
Your list might be similar – or it could have other milestones that might get them to your ultimate goal.
Your page probably looks something like this:
With this little roadmap of the journey of one of your readers it’s now time to ask yourself what would move a reader along this process?
There are a number of things that can help but as bloggers I want to suggest that the content we produce is the primary vehicle that drives people along this journey.
Every piece of content you publish whether on your blog, in an email, in social media updates has the potential to move people along this process but different types of content will achieve different things so it can be well worth mixing up the types of content that you produce to help with this.
I go into more detail of the types of content that help at different points in the journey in the video below (it starts at about the 6:35 minute mark if you want to start there).
On my photography blog:
Of course here I’m just talking about blog content but the same goes for your content on social media and if you really want to ramp it up – your email autoresponders can be a brilliant way to move people through this type of sequence of content.
There’s lots more if you have about 25 minutes to watch the presentation below, but if not I hope some of the above also gives you a few ideas of how to get in your readers shoes and create content that moves them intentionally towards engagement rather than just hoping it happens.
Here’s the full recording of the presentation.
The post How to get your Readers to become more Engaged, Loyal and to Share your Content appeared first on ProBlogger.
How to get your Readers to become more Engaged, Loyal and to Share your Content
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