From mobile engagement to inventory management, columnist Allan Haims looks at the key trends that dominated the discussions at two major retail conferences.
Please visit Marketing Land for the full article.
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From mobile engagement to inventory management, columnist Allan Haims looks at the key trends that dominated the discussions at two major retail conferences.
Please visit Marketing Land for the full article.
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Product teams in startups and mid-sized and large companies are all implementing usability testing and prototyping as a way to de-risk product development. As the focus shifts from engineering to prototyping, it is becoming increasingly important for anyone who creates prototypes to understand the differences between a prototype and a product build.
By optimizing the prototyping process, you can produce mockups that deliver the most actionable user insights, while being as efficient as possible with design time. Regardless of which prototype tools you use or whether you test wireframes, clickable mockups or coded prototypes, what’s most important to focus on is what you want to test and what you want to learn from it.
The post Optimizing Your Design For Rapid Prototype Testing appeared first on Smashing Magazine.
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Company enables indoor location and proximity marketing by reading and mapping magnetic fields.
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