Digital marketers in 2015 grappled with making the right marketing technology decisions, and our top Marketing Technology columnists helped them all along the way.
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Digital marketers in 2015 grappled with making the right marketing technology decisions, and our top Marketing Technology columnists helped them all along the way.
Please visit Marketing Land for the full article.
Powered by WPeMatico
The word anticipatory comes from the Latin anticipare, which means “taking care of ahead of time.” We normally associate it with something that happens, is performed or felt in anticipation of something.
In a way, most products contain at least one element of anticipation. Aaron Shapiro from HUGE defined anticipatory design as a method where it’s up to the designer to simplify processes as much as possible for users, minimizing difficulty by making decisions on their behalf.
The post What You Need To Know About Anticipatory Design appeared first on Smashing Magazine.
What You Need To Know About Anticipatory Design
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