How To Hack Your Google Lighthouse Scores In 2024

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This article is a sponsored by Sentry.io

Google Lighthouse has been one of the most effective ways to gamify and promote web page performance among developers. Using Lighthouse, we can assess web pages based on overall performance, accessibility, SEO, and what Google considers “best practices”, all with the click of a button.

We might use these tests to evaluate out-of-the-box performance for front-end frameworks or to celebrate performance improvements gained by some diligent refactoring. And you know you love sharing screenshots of your perfect Lighthouse scores on social media. It’s a well-deserved badge of honor worthy of a confetti celebration.

Just the fact that Lighthouse gets developers like us talking about performance is a win. But, whilst I don’t want to be a party pooper, the truth is that web performance is far more nuanced than this. In this article, we’ll examine how Google Lighthouse calculates its performance scores, and, using this information, we will attempt to “hack” those scores in our favor, all in the name of fun and science — because in the end, Lighthouse is simply a good, but rough guide for debugging performance. We’ll have some fun with it and see to what extent we can “trick” Lighthouse into handing out better scores than we may deserve.

But first, let’s talk about data.

Field Data Is Important

Local performance testing is a great way to understand if your website performance is trending in the right direction, but it won’t paint a full picture of reality. The World Wide Web is the Wild West, and collectively, we’ve almost certainly lost track of the variety of device types, internet connection speeds, screen sizes, browsers, and browser versions that people are using to access websites — all of which can have an impact on page performance and user experience.

Field data — and lots of it — collected by an application performance monitoring tool like Sentry from real people using your website on their devices will give you a far more accurate report of your website performance than your lab data collected from a small sample size using a high-spec super-powered dev machine under a set of controlled conditions. Philip Walton reported in 2021 that “almost half of all pages that scored 100 on Lighthouse didn’t meet the recommended Core Web Vitals thresholds” based on data from the HTTP Archive.

Web performance is more than a single core web vital metric or Lighthouse performance score. What we’re talking about goes way beyond the type of raw data we’re working with.

Web Performance Is More Than Numbers

Speed is often the first thing that comes up when talking about web performance — just how long does a page take to load? This isn’t the worst thing to measure, but we must bear in mind that speed is probably influenced heavily by business KPIs and sales targets. Google released a report in 2018 suggesting that the probability of bounces increases by 32% if the page load time reaches higher than three seconds, and soars to 123% if the page load time reaches 10 seconds. So, we must conclude that converting more sales requires reducing bounce rates. And to reduce bounce rates, we must make our pages load faster.

But what does “load faster” even mean? At some point, we’re physically incapable of making a web page load any faster. Humans — and the servers that connect them — are spread around the globe, and modern internet infrastructure can only deliver so many bytes at a time.

The bottom line is that page load is not a single moment in time. In an article titled “What is speed?” Google explains that a page load event is:

[…] “an experience that no single metric can fully capture. There are multiple moments during the load experience that can affect whether a user perceives it as ‘fast’, and if you just focus solely on one, you might miss bad experiences that happen during the rest of the time.”

The key word here is experience. Real web performance is less about numbers and speed than it is about how we experience page load and page usability as users. And this segues nicely into a discussion of how Google Lighthouse calculates performance scores. (It’s much less about pure speed than you might think.)

How Google Lighthouse Performance Scores Are Calculated

The Google Lighthouse performance score is calculated using a weighted combination of scores based on core web vital metrics (i.e., First Contentful Paint (FCP), Largest Contentful Paint (LCP), Cumulative Layout Shift (CLS)) and other speed-related metrics (i.e., Speed Index (SI) and Total Blocking Time (TBT)) that are observable throughout the page load timeline.

This is how the metrics are weighted in the overall score:

Metric Weighting (%)
Total Blocking Time 30
Cumulative Layout Shift 25
Largest Contentful Paint 25
First Contentful Paint 10
Speed Index 10

The weighting assigned to each score gives us insight into how Google prioritizes the different building blocks of a good user experience:

1. A Web Page Should Respond to User Input

The highest weighted metric is Total Blocking Time (TBT), a metric that looks at the total time after the First Contentful Paint (FCP) to help indicate where the main thread may be blocked long enough to prevent speedy responses to user input. The main thread is considered “blocked” any time there’s a JavaScript task running on the main thread for more than 50ms. Minimizing TBT ensures that a web page responds to physical user input (e.g., key presses, mouse clicks, and so on).

2. A Web Page Should Load Useful Content With No Unexpected Visual Shifts

The next most weighted Lighthouse metrics are Largest Contentful Paint (LCP) and Cumulative Layout Shift (CLS). LCP marks the point in the page load timeline when the page’s main content has likely loaded and is therefore useful.

At the point where the main content has likely loaded, you also want to maintain visual stability to ensure that users can use the page and are not affected by unexpected visual shifts (CLS). A good LCP score is anything less than 2.5 seconds (which is a lot higher than we might have thought, given we are often trying to make our websites as fast as possible).

3. A Web Page Should Load Something

The First Contentful Paint (FCP) metric marks the first point in the page load timeline where the user can see something on the screen, and the Speed Index (SI) measures how quickly content is visually displayed during page load over time until the page is “complete”.

Your page is scored based on the speed indices of real websites using performance data from the HTTP Archive. A good FCP score is less than 1.8 seconds and a good SI score is less than 3.4 seconds. Both of these thresholds are higher than you might expect when thinking about speed.

Usability Is Favored Over Raw Speed

Google Lighthouse’s performance scoring is, without a doubt, less about speed and more about usability. Your SI and FCP could be super quick, but if your LCP takes too long to paint, and if CLS is caused by large images or external content taking some time to load and shifting things visually, then your overall performance score will be lower than if your page was a little slower to render the FCP but didn’t cause any CLS. Ultimately, if the page is unresponsive due to JavaScript blocking the main thread for more than 50ms, your performance score will suffer more than if the page was a little slow to paint the FCP.

To understand more about how the weightings of each metric contribute to the final performance score, you can play about with the sliders on the Lighthouse Scoring Calculator, and here’s a rudimentary table demonstrating the effect of skewed individual metric weightings on the overall performance score, proving that page usability and responsiveness is favored over raw speed.

Description FCP (ms) SI (ms) LCP (ms) TBT (ms) CLS Overall Score
Slow to show something on screen 6000 0 0 0 0 90
Slow to load content over time 0 5000 0 0 0 90
Slow to load the largest part of the page 0 0 6000 0 0 76
Visual shifts occurring during page load 0 0 0 0 0.82 76
Page is unresponsive to user input 0 0 0 2000 0 70

The overall Google Lighthouse performance score is calculated by converting each raw metric value into a score from 0 to 100 according to where it falls on its Lighthouse scoring distribution, which is a log-normal distribution derived from the performance metrics of real website performance data from the HTTP Archive. There are two main takeaways from this mathematically overloaded information:

  1. Your Lighthouse performance score is plotted against real website performance data, not in isolation.
  2. Given that the scoring uses log-normal distribution, the relationship between the individual metric values and the overall score is non-linear, meaning you can make substantial improvements to low-performance scores quite easily, but it becomes more difficult to improve an already high score.

Read more about how metric scores are determined, including a visualization of the log-normal distribution curve on developer.chrome.com.

Can We “Trick” Google Lighthouse?

I appreciate Google’s focus on usability over pure speed in the web performance conversation. It urges developers to think less about aiming for raw numbers and more about the real experiences we build. That being said, I’ve wondered whether today in 2024, it’s possible to fool Google Lighthouse into believing that a bad page in terms of usability and usefulness is actually a great one.

I put on my lab coat and science goggles to investigate. All tests were conducted:

  • Using the Chromium Lighthouse plugin,
  • In an incognito window in the Arc browser,
  • Using the “navigation” and “mobile” settings (apart from where described differently),
  • By me, in a lab (i.e., no field data).

That all being said, I fully acknowledge that my controlled test environment contradicts my advice at the top of this post, but the experiment is an interesting ride nonetheless. What I hope you’ll take away from this is that Lighthouse scores are only one piece — and a tiny one at that — of a very large and complex web performance puzzle. And, without field data, I’m not sure any of this matters anyway.

How to Hack FCP and LCP Scores

TL;DR: Show the smallest amount of LCP-qualifying content on load to boost the FCP and LCP scores until the Lighthouse test has likely finished.

FCP marks the first point in the page load timeline where the user can see anything at all on the screen, while LCP marks the point in the page load timeline when the main page content (i.e., the largest text or image element) has likely loaded. A fast LCP helps reassure the user that the page is useful. “Likely” and “useful” are the important words to bear in mind here.

What Counts as an LCP Element

The types of elements on a web page considered by Lighthouse for LCP are:

  • <img> elements,
  • <image> elements inside an <svg> element,
  • <video> elements,
  • An element with a background image loaded using the url() function, (and not a CSS gradient), and
  • Block-level elements containing text nodes or other inline-level text elements.

The following elements are excluded from LCP consideration due to the likelihood they do not contain useful content:

  • Elements with zero opacity (invisible to the user),
  • Elements that cover the full viewport (likely to be background elements), and
  • Placeholder images or other images with low entropy (i.e., low informational content, such as a solid-colored image).

However, the notion of an image or text element being useful is completely subjective in this case and generally out of the realm of what machine code can reliably determine. For example, I built a page containing nothing but a <h1> element where, after 10 seconds, JavaScript inserts more descriptive text into the DOM and hides the <h1> element.

Lighthouse considers the heading element to be the LCP element in this experiment. At this point, the page load timeline has finished, but the page’s main content has not loaded, even though Lighthouse thinks it is likely to have loaded within those 10 seconds. Lighthouse still awards us with a perfect score of 100 even if the heading is replaced by a single punctuation mark, such as a full stop, which is even less useful.

This test suggests that if you need to load page content via client-side JavaScript, we‘ll want to avoid displaying a skeleton loader screen since that requires loading more elements on the page. And since we know the process will take some time — and that we can offload the network request from the main thread to a web worker so it won’t affect the TBT — we can use some arbitrary “splash screen” that contains a minimal viable LCP element (for better FCP scoring). This way, we’re giving Lighthouse the impression that the page is useful to users quicker than it actually is.

All we need to do is include a valid LCP element that contains something that counts as the FCP. While I would never recommend loading your main page content via client-side JavaScript in 2024 (serve static HTML from a CDN instead or build as much of the page as you can on a server), I would definitely not recommend this “hack” for a good user experience, regardless of what the Lighthouse performance score tells you. This approach also won’t earn you any favors with search engines indexing your site, as the robots are unable to discover the main content while it is absent from the DOM.

I also tried this experiment with a variety of random images representing the LCP to make the page even less useful. But given that I used small file sizes — made smaller and converted into “next-gen” image formats using a third-party image API to help with page load speed — it seemed that Lighthouse interpreted the elements as “placeholder images” or images with “low entropy”. As a result, those images were disqualified as LCP elements, which is a good thing and makes the LCP slightly less hackable.

View the demo page and use Chromium DevTools in an incognito window to see the results yourself.

This hack, however, probably won’t hold up in many other use cases. Discord, for example, uses the “splash screen” approach when you hard-refresh the app in the browser, and it receives a sad 29 performance score.

Compared to my DOM-injected demo, the LCP element was calculated as some content behind the splash screen rather than elements contained within the splash screen content itself, given there were one or more large images in the focussed text channel I tested on. One could argue that Lighthouse scores are less important for apps that are behind authentication anyway: they don’t need to be indexed by search engines.

There are likely many other situations where apps serve user-generated content and you might be unable to control the LCP element entirely, particularly regarding images.

For example, if you can control the sizes of all the images on your web pages, you might be able to take advantage of an interesting hack or “optimization” (in very large quotes) to arbitrarily game the system, as was the case of RentPath. In 2021, developers at RentPath managed to improve their Lighthouse performance score by 17 points when increasing the size of image thumbnails on a web page. They convinced Lighthouse to calculate the LCP element as one of the larger thumbnails instead of a Google Map tile on the page, which takes considerably longer to load via JavaScript.

The bottom line is that you can gain higher Lighthouse performance scores if you are aware of your LCP element and in control of it, whether that’s through a hack like RentPath’s or mine or a real-deal improvement. That being said, whilst I’ve described the splash screen approach as a hack in this post, that doesn’t mean this type of experience couldn’t offer a purposeful and joyful experience. Performance and user experience are about understanding what’s happening during page load, and it’s also about intent.

How to Hack CLS Scores

TL;DR: Defer loading content that causes layout shifts until the Lighthouse test has likely finished to make the test think it has enough data. CSS transforms do not negatively impact CLS, except if used in conjunction with new elements added to the DOM.

CLS is measured on a decimal scale; a good score is less than 0.1, and a poor score is greater than 0.25. Lighthouse calculates CLS from the largest burst of unexpected layout shifts that occur during a user’s time on the page based on a combination of the viewport size and the movement of unstable elements in the viewport between two rendered frames. Smaller one-off instances of layout shift may be inconsequential, but a bunch of layout shifts happening one after the other will negatively impact your score.

If you know your page contains annoying layout shifts on load, you can defer them until after the page load event has been completed, thus fooling Lighthouse into thinking there is no CLS. This demo page I created, for example, earns a CLS score of 0.143 even though JavaScript immediately starts adding new text elements to the page, shifting the original content up. By pausing the JavaScript that adds new nodes to the DOM by an arbitrary five seconds with a setTimeout(), Lighthouse doesn’t capture the CLS that takes place.

This other demo page earns a performance score of 100, even though it is arguably less useful and useable than the last page given that the added elements pop in seemingly at random without any user interaction.

Whilst it is possible to defer layout shift events for a page load test, this hack definitely won’t work for field data and user experience over time (which is a more important focal point, as we discussed earlier). If we perform a “time span” test in Lighthouse on the page with deferred layout shifts, Lighthouse will correctly report a non-green CLS score of around 0.186.

If you do want to intentionally create a chaotic experience similar to the demo, you can use CSS animations and transforms to more purposefully pop the content into view on the page. In Google’s guide to CLS, they state that “content that moves gradually and naturally from one position to another can often help the user better understand what’s going on and guide them between state changes” — again, highlighting the importance of user experience in context.

On this next demo page, I’m using CSS transform to scale() the text elements from 0 to 1 and move them around the page. The transforms fail to trigger CLS because the text nodes are already in the DOM when the page loads. That said, I did observe in my testing that if the text nodes are added to the DOM programmatically after the page loads via JavaScript and then animated, Lighthouse will indeed detect CLS and score things accordingly.

You Can’t Hack a Speed Index Score

The Speed Index score is based on the visual progress of the page as it loads. The quicker your content loads nearer the beginning of the page load timeline, the better.

It is possible to do some hack to trick the Speed Index into thinking a page load timeline is slower than it is. Conversely, there’s no real way to “fake” loading content faster than it does. The only way to make your Speed Index score better is to optimize your web page for loading as much of the page as possible, as soon as possible. Whilst not entirely realistic in the web landscape of 2024 (mainly because it would put designers out of a job), you could go all-in to lower your Speed Index as much as possible by:

  • Delivering static HTML web pages only (no server-side rendering) straight from a CDN,
  • Avoiding images on the page,
  • Minimizing or eliminating CSS, and
  • Preventing JavaScript or any external dependencies from loading.
You Also Can’t (Really) Hack A TBT Score

TBT measures the total time after the FCP where the main thread was blocked by JavaScript tasks for long enough to prevent responses to user input. A good TBT score is anything lower than 200ms.

JavaScript-heavy web applications (such as single-page applications) that perform complex state calculations and DOM manipulation on the client on page load (rather than on the server before sending rendered HTML) are prone to suffering poor TBT scores. In this case, you could probably hack your TBT score by deferring all JavaScript until after the Lighthouse test has finished. That said, you’d need to provide some kind of placeholder content or loading screen to satisfy the FCP and LCP and to inform users that something will happen at some point. Plus, you’d have to go to extra lengths to hack around the front-end framework you’re using. (You don’t want to load a placeholder page that, at some point in the page load timeline, loads a separate React app after an arbitrary amount of time!)

What’s interesting is that while we’re still doing all sorts of fancy things with JavaScript in the client, advances in the modern web ecosystem are helping us all reduce the probability of a less-than-stellar TBT score. Many front-end frameworks, in partnership with modern hosting providers, are capable of rendering pages and processing complex logic on demand without any client-side JavaScript. While eliminating JavaScript on the client is not the goal, we certainly have a lot of options to use a lot less of it, thus minimizing the risk of doing too much computation on the main thread on page load.

Bottom Line: Lighthouse Is Still Just A Rough Guide

Google Lighthouse can’t detect everything that’s wrong with a particular website. Whilst Lighthouse performance scores prioritize page usability in terms of responding to user input, it still can’t detect every terrible usability or accessibility issue in 2024.

In 2019, Manuel Matuzović published an experiment where he intentionally created a terrible page that Lighthouse thought was pretty great. I hypothesized that five years later, Lighthouse might do better; but it doesn’t.

On this final demo page I put together, input events are disabled by CSS and JavaScript, making the page technically unresponsive to user input. After five seconds, JavaScript flips a switch and allows you to click the button. The page still scores 100 for both performance and accessibility.

You really can’t rely on Lighthouse as a substitute for usability testing and common sense.

Some More Silly Hacks

As with everything in life, there’s always a way to game the system. Here are some more tried and tested guaranteed hacks to make sure your Lighthouse performance score artificially knocks everyone else’s out of the park:

  • Only run Lighthouse tests using the fastest and highest-spec hardware.
  • Make sure your internet connection is the fastest it can be; relocate if you need to.
  • Never use field data, only lab data, collected using the aforementioned fastest and highest-spec hardware and super-speed internet connection.
  • Rerun the tests in the lab using different conditions and all the special code hacks I described in this post until you get the result(s) you want to impress your friends, colleagues, and random people on the internet.

Note: The best way to learn about web performance and how to optimize your websites is to do the complete opposite of everything we’ve covered in this article all of the time. And finally, to seriously level up your performance skills, use an application monitoring tool like Sentry. Think of Lighthouse as the canary and Sentry as the real-deal production-data-capturing, lean, mean, web vitals machine.

And finally-finally, here’s the link to the full demo site for educational purposes.

Where to Download Blender Character Models for Free

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When delving into the world of Blender character models, it’s essential to understand the vast array of options available for download. From detailed humanoid figures to fantastical creatures, the diversity of free models can cater to a wide range of projects and preferences. Blender character modeling offers an exciting avenue for 3D designers to explore their creativity and enhance their projects with ready-to-use assets.

As a seasoned 3D designer with over 8 years of experience, I understand the significance of Blender character modeling. Blender serves as a versatile tool for creating diverse and intricate character models with the latest version being 4.1.1.

Benefits of Using Free Character Models for Blender

Using free character models for Blender can save time and effort in creating unique designs. They provide a starting point for projects and can inspire creativity in 3D modeling workflows. Free models also help students learn and practice their skills without the need to create everything from scratch.

Using Free Character Models Effectively

Here are some ways to make the most out of the free character models you download:

  • Customization : Use Blender’s tools to modify the models, adjusting textures, poses, and other features to fit your project’s needs.
  • Learning Tool : Study how these models are constructed to improve your own modeling skills. This is especially beneficial for students and beginners.
  • Time-Saving : Free models can save you a lot of time, allowing you to focus on other aspects of your project like animation or scene composition.

Accessing free Blender character models from platforms like BlenderKit, TurboSquid, CGTrader, Free3D, and Blend Swap can significantly enhance your 3D modeling projects. These resources offer a variety of high-quality models that can save you time and help you learn new techniques. Dive into these sites and discover how they can benefit your next project!

TurboSquid

TurboSquid

Source

Blend Swap

Blend Swap

Source

Sketchfab

Sketchfab

Source

CGTrader

CGTrader

Source

Free3D

Free3D

Source

Clara.io

Clara.io

Source

Blenderkit

Blenderkit

Source

RenderHub

RenderHub

Source

3DExport

3DExport

Source

3D Warehouse

3D Warehouse

Source

Open3DModel

Open3DModel

Source

Cadnav

Cadnav

Source

Blender Market

Blender Market

Source

Blender Studio

Blender Studio

Source

Mixamo

Mixamo

Source

OpenGameArt

OpenGameArt

Source

NASA’s 3D Resources

NASA's 3D Resources

Source

Daz 3D

Daz 3D

Source

The post Where to Download Blender Character Models for Free appeared first on CSS Author.

Chris’ Corner: Let’s Look at Type!

Typography Definitions Cover

Dan Mall has my favorite post on picking a typeface. I’m no master typographer, but I know enough that I don’t want to be talked to like an absolute beginner where you teach me what a serif is. Dan gets into more realistic decision making steps, like intentionally not picking something ultra popular, admitting that you have to be around a lot of type to make good type decisions, and that ultimately choosing is akin to improvising in jazz: it’s just gotta feel right.

If you are a beginner, or really just like type, you’d do well carving out half an hour to watch the 6 parts of Practicing Typography Basics from Tim Brown who sounds like he’s at absolute zen at all times. Each of these videos only has a few thousand views which feels like a damn shame to me as they are super good and hit all the most important stuff about typography.

Now let’s have more fun and just look at some actual typefaces I’ve bookmarked lately.

MD IO

I just love this so much it’s one of those typefaces that make me want to find a project just to use it on.

Jgs

Jgs Font glyphs can be combined from one character to another, from one line to another. Thus from single characters it is possible to draw continuous lines, frames and patterns.

Nudica

The pricing atipo foundry does for their fonts (“pay what you want”) is awfully generous.

mononoki

a font for programming and code review

I’ve got this on my list of potential fonts to add to CodePen when I get to doing another round of that.

F.C. Variable

An exploration by Rob en Robin about using the axes of variable fonts to control illustrations. Wild!


Oh and kinda just for myself, I want to remember two fonts Dan mentioned. He said he doesn’t pick these as they are almost too popular, but I don’t know them well and that popularity kinda intrigues me honestly.

Two of the most popular typefaces on Typewolf are Grilli Type’s GT America and Lineto’s Circular. You can’t go wrong with those. They look great and they won’t offend anyone.

Enhancing Chatbot Effectiveness with RAG Models and Redis Cache: A Strategic Approach for Contextual Conversation Management

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Organizations globally are leveraging the capabilities of Large Language Models (LLMs) to enhance their chatbot functionalities. These advanced chatbots are envisioned not just as tools for basic interaction but as sophisticated systems capable of intelligently accessing and processing a diverse array of internal organizational assets. These assets include detailed knowledge bases, frequently asked questions (FAQs), Confluence pages, and a myriad of other organizational documents and communications. 

This strategy is aimed at tapping into the rich vein of internal knowledge, ensuring more accurate, relevant, and secure interactions. However, this ambitious integration faces significant hurdles, notably in the realms of data security, privacy, and the avoidance of erroneous or "hallucinated" information, which are common challenges in AI-driven systems. Moreover, the practical difficulties of retraining expansive LLMs, considering the associated high costs and computational requirements, further complicate the situation. This article delves into a strategic solution to these challenges: the implementation of Retrieval-Augmented Generation (RAG) models in conjunction with LLMs, complemented by the innovative use of session-based context management through Redis cache.

Unleashing the Power of Generative AI: A Game-Changer for Next-Generation Recommender Systems

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Recommender systems have become indispensable tools for users seeking relevant and personalized content in today's information-saturated landscape. Generative AI, a rapidly advancing subfield of artificial intelligence, holds the potential to revolutionize recommender systems by overcoming their limitations and enhancing their capabilities. This article delves into the various ways generative AI can contribute to more efficient, versatile, and accurate recommender systems.

1. Background: Generative AI and Recommender Systems

Generative AI models, including Generative Adversarial Networks (GANs) and Variational Autoencoders (VAEs), excel at generating novel, high-quality data by learning from existing samples. Their ability to create new data can significantly benefit recommender systems, which rely on data to understand user preferences and make accurate suggestions. 

How To Use CDN in Your Website

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A CDN's mission involves virtually shortening the physical distance to improve site rendering speed and performance. 

Physical Distance?  Yes, you read it right. 

Tips for Eliminating Poor Data

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The Best Approach To Handling Poor Data

There are many ways to evaluate poor data, but the following approach has proved to be the most effective and universal in practice.

To weed out poor data, you need to:

Using the OpenAPI Generator To Build Out an Integration Test Client

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So, you have written a new API, maybe as much as doing the CRUD endpoints, maybe even some unit tests to boot. 

Now, to gain a little more confidence, integration tests are required to test slices of the new logic. This requires the developer to create a client to access and call the endpoints, as you would in Postman, for instance, and call the new functionality with one's all-encompassing test criteria.

How to Avoid Keyword Stuffing & Fix Over Optimization in SEO

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Are you worried that you’ve stuffed too many keywords into your content?

When it comes to optimizing your site for search engines, many new users have a tendency to stuff their content with keywords. However, this is not a good practice and could lead to over-optimization, which can then lead to being penalized by search engines like Google.

In this article, we will show you how to avoid keyword stuffing and fix over-optimization in SEO.

How to avoid keyword stuffing and fix over optimization in SEO

What is Keyword Stuffing?

Keyword stuffing is filling a web page with keywords to manipulate search engines in the hopes of getting higher rankings.

In the early days of search engine optimization (SEO), it was easy to exploit search engines and use keyword stuffing to boost ranking. However, search engines like Google have become a lot smarter and can penalize sites that use this as an exploit.

There are different ways you can do keyword stuffing in your content. For instance, repeating words and phrases unnecessarily, listing or grouping text together unnaturally, or inserting blocks of keywords that appear out of context.

Here’s an example of how using the same keyphrase repeatedly in a single paragraph can lead to keyword stuffing.

Keyword stuffing example

Another way site owners can stuff search terms is by adding hidden text to the source code of the page. Users won’t be able to see this, but search engine crawlers will. Google does not like this practice.

That said, let’s look at how keyword stuffing can impact your site’s SEO.

Why is Keyword Stuffing Bad for SEO?

If you’re starting out with WordPress SEO, then it can be easy to get carried away and add the same keyword lots of times in the content. However, you should know that it goes against the web search policies of Google.

This could lead to a penalty from Google, where your site can be demoted in rankings. In worst cases, Google can also remove your page from its search engine results.

Besides that, keyword stuffing also leads to poor user experience because the content can be come hard to read. People might not find your content useful and exit the website. As a result, your site might look spammy and you won’t be able to build a healthy relationship with your audience.

Having said that, let’s look at different ways you can fix over-optimization and avoid keyword stuffing.

1. Measure Your Content’s Keyword Density

The easiest way of avoiding keyword stuffing is by measuring the keyword density of your content. Keyword density checks how many times a search term is used within the content.

You can use WPBeginner Keyword Density Checker to get started. It is a free tool that doesn’t require signup, registration, or installation.

Simply enter the URL or text of your content into the tool and click the ‘Check’ button.

WPBeginner keyword density checker tool

Next, the tool will analyze your content and show you the results.

You can then see how many times a keyword is being used on the web page. For instance, in the screenshot below, you can see the word ‘parrotfish’ occurs 28 times or has a 13.66% density.

The Free WPBeginner Keyword Density Checker Tool

After finding the density of the search term, you can then edit your content and remove words and phrases that are repeated multiple times.

A best SEO practice suggests that keyword density should be around 2%. You can use this as a guideline and ensure your content isn’t over-optimized.

2. Assign a Primary Keyword to Each Content

Another way you can fix over-optimization for SEO is by assigning a primary keyword or phrase to each blog post and page.

You should conduct keyword research and pick a search term that best represents the main topic of your content. This way, your content will focus on a specific issue and you’ll be better able to fulfill the search intent

If you try to optimize a web page with multiple keywords with different intent, then you’ll leave your site in a big mess. It will confuse search engines from understanding your content and who it is for, which will prevent your page from ranking for the right keyword.

There are different keyword research tools you can use to find the primary search term for your content. We recommend using Semrush, as it is a complete SEO tool that offers powerful features.

The Semrush keyword overview tools

You get a detailed overview of the keyword along with other valuable information. For instance, Semrush shows search volume, intent, keyword difficulty, and more for the search term.

Once you’ve found a primary keyword, you can use the All in One SEO (AIOSEO) plugin to optimize your content for the search term. AIOSEO is the best SEO plugin for WordPress that lets you add focus keyphrases to each post and page.

Adding focus keyphrase for your blog post

The plugin analyzes your content for the keyphrase, shows a score, and provides tips to improve keyword optimization. AIOSEO also integrates with Semrush to help you find more related keywords.

To learn more, please see our guide on how to properly use focus keyphrases in WordPress.

3. Use Synonyms and Related Keywords

You can avoid keyword stuffing by using LSI (latent semantic indexing) or related keywords for your content.

These are search terms that are closely related to the primary keyword. Related keywords also help search engines better understand your content.

Using different variations of keywords, synonyms, or long tail phrases can also help avoid keyword stuffing. It gives you more flexibility in incorporating different topics into your article.

You can find related keywords using the WPBeginner’s Keyword Generator tool. Simply enter your main search term or topic in the search bar and click the ‘Analyze’ button.

Keyword generator tool

The tool is 100% free to use and generates over 300 keyword ideas.

You can then use different variations in your article to avoid keyword stuffing.

keyword analysis report

Besides that, you can also search the primary keyword on Google and then scroll down to see related searches.

This will give you even more keyword variations to use in your content and fix over-optimization issues.

Related searches

4. Add Value by Extending the Word Count

Next, you can create long-format content to cover the topic in detail and help achieve higher rankings.

Extending the word count gives you the opportunity to cover multiple sub-topics, answer different questions users might have, and easily use keyword variations to avoid stuffing.

This also helps you use different search terms naturally instead of forcing them in every sentence. Plus, it offers a better reading experience for users.

While extending the word count will help avoid keyword stuffing, you should also focus on content quality. Google and other search engines emphasize creating content that’s valuable. So, we recommend writing for your users instead of focusing on keyword placement.

One way of extending the word count and diversifying the use of keywords is by adding a FAQ section at the bottom of the post.

Include a FAQ section

5. Include Keywords in On-Page SEO Optimization

You can also avoid keyword stuffing and fix over optimization by placing the target search term in different places during the on-page SEO process.

On-page SEO is optimizing a webpage for search engines and users. It refers to anything you do on the page itself to boost its rankings in search engine page results (SERP).

By spreading the placement of keywords across different page elements, you can easily fix keyword stuffing issues. For instance, there are different page elements where you can add the main keyword. These include the title, meta description, subheadings, permalink, and more.

With AIOSEO, it is very easy to perform on-page SEO and ensure your content is properly optimized. You can add meta descriptions, focus keyphrases, build internal links, and get suggestions for improvement.

Post title and meta description example

Similarly, adding keywords to image alt text lets you rank for image search and allows you to diversify the use of primary search terms across the content.

It can help show screenshots from your blog post as featured snippets, helping you get more traffic.

Adding alt text, a description, caption, and more to images in WordPress

You can learn more by following our tips to optimize your blog posts for SEO.

We hope this article helped you learn how to avoid keyword stuffing and fix over-optimization in SEO. You may also want to see our guide on a 13-point WordPress SEO checklist for beginners and must-have WordPress plugins for business sites.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

The post How to Avoid Keyword Stuffing & Fix Over Optimization in SEO first appeared on WPBeginner.

Exploring The Features And Flexibility Of Astro

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Over the past few years, many new frontend frameworks have been released, offering developers a wide range of options to choose the one that best fits their projects. In this article, we will analyze Astro, an open-source project released with an MIT license. The first version, v1.0, was released in August 2022 as a web framework tailored for high-speed and content-focused websites.

One year later, in August 2023, they released Astro 3.0 with a lot of new features like view transitions, faster-rendering performance, SSR enhancements for serverless, and optimized build output, which we will cover later in the article. On October 12, 2023, they announced Astro 3.3 with exciting updates, such as the <Picture/> component for image handling.

How Can Data Professionals Increase Conversion Rates in 2024?

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We all have mastered the science of maximizing outputs from the given data in the last decade. However, converting that data into meaningful insights is the real challenge and opportunity! Over the years, a swaddle of 3rd party products has claimed higher ROI, either by optimizing ad spending, improving data analysis strategies, or overhauling the backend. And yet, the website conversion rates across all sectors haven’t crossed 2.5% in 2023

If the average user appetite to purchase has increased and the internet bandwidths have improved, why have the conversion rate numbers not improved? This post discusses often-overlooked strategies to improve website conversion rates and how data professionals can help.