Why search engine optimization (SEO)

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Of all forms of marketing, search engine optimization (SEO) provides what is widely considered the best return on investment (ROI) of any type of marketing.

Organic searches are typically the highest intent prospects. This means serious shoppers, looking to buy. This is largely because consumers typically realize that PPC results are advertisements. And that if a companys website is highly ranked in organic search results, that the company is most likely well established, with a significant amount of value to offer.

And while there are times where a well-designed and implemented PPC (pay per click) campaign is appropriate, SEO is always essential for the health and profitability of your business. After all, the primary goal of SEO is making your website easier to find by your prospective customers.

Every website absolutely needs SEO. This is due to the fact that without SEO your website is essentially invisible. And what good is a website if potential customers that are looking for your product or service cant find you?

German Court Fines Website Owner for Violating the GDPR by Using Google-Hosted Fonts

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In late January, a Munich regional court ruled that a plaintiff was entitled to injunctive relief and damages of 100 € from an undisclosed website owner for passing on the visitor’s IP address to Google through the use of Google Fonts.

Since it is possible to use the fonts without connecting to Google, the court deemed this a violation of Europe’s GDPR (General Data Protection Regulation) because Google Fonts exposes the visitor’s IP address:

The defendant violated the plaintiff’s right to informational self-determination by forwarding the dynamic IP address to Google when the plaintiff accessed the defendant’s website.7

The automatic transmission of the IP address by the defendant to Google was an inadmissible encroachment on the plaintiff’s general personality rights under data protection law, since the plaintiff in this encroachment was undisputedly not in accordance with Section 13 (2) TMG old version, Art. 6 (1) a ) GDPR has consented.

Google Fonts FAQ discloses the data collection under a section about user privacy and states that it caches responses to minimize requests and serve the fonts faster. It does not specify exactly what data is collected but seems to imply that the information it collects is necessary to serve the fonts:

The Google Fonts API is designed to limit the collection, storage, and use of end-user data to only what is needed to serve fonts efficiently.

The German court’s ruling threatens a fine of €250,000.00 for each case of infringement or, alternatively, six months imprisonment, if the site owner does not comply and continues to provide Google with IP addresses through their use of Google Fonts.

More than 50 million websites use the Google Fonts API. Many site owners may not even know they are using them.

In consideration of those who may be subject to European courts, WordPress plugins and themes that use Google Fonts should offer a user-friendly option to self-host the fonts. If you want to continue using Google Fonts in a more privacy respecting way, there are many tutorials for self-hosting the fonts instead.

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Is SEO positioning still adequate?

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Hi everyone, I'm Javier Abad, a student of Business Administration and Management, specializing in marketing.
I am delighted to join this community and to be able to expand my knowledge in SEO positioning, SaaS, IH... I am very excited to grow both personally and professionally and I would like to learn a lot of knowledge and Aspects of marketing that I still don't know. I am eager to increase my learning of these technological businesses that are the future of the economy and the more knowledge I have, the greater the possibility of success. And of course I would like to share my knowledge to help whoever needs it.
Very proud to belong to the community!

How to Clean iPad Screen & Device

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The iPad is a crucial piece of electronic equipment that contributes to technological advancement in various sectors of the economy today. Illustrators, artists, teachers, graphic designers are the primary users of apple pads in their workstations. But why? With an iPad, you have a smartphone, a computer, sketching tool, and e-learning device; anyone can use...

The post How to Clean iPad Screen & Device appeared first on DesignrFix.

WordPress 5.9 to Fix Lazy Loading Performance Regression, Resulting in 30% Faster Page Loads in Some Cases

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WordPress sites may soon see a slight performance improvement on page loads, thanks to a fix for a performance regression in the core lazy loading feature. An analysis published in July 2021 showed that lazy loading applied too aggressively can have a negative impact on performance and that it’s better to eagerly load the images within the initial viewport.

WordPress’ default of lazy loading all images was causing slower performance on the Largest Contentful Paint metric (LCP) metric, which Google defines as “the render time of the largest image or text block visible within the viewport, relative to when the page first started loading.”

Google-sponsored WordPress contributors wrote a fix that avoids lazy-loading images above the fold and thoroughly tested it as part of their efforts to evaluate the impact of various past performance initiatives. The delayed LCP will be fixed in WordPress 5.9.

“This can be improved by skipping addition of loading='lazy' for the first content image or iframe, which in the vast majority of cases will appear within the initial viewport,” Felix Arntz said in the dev note. “WordPress can only make educated guesses around that and not be 100% certain, but an analysis taking into account 50 popular themes showed that the enhancement brought LCP improvements across the board, up to 30% faster page load.” 

In the future, this implementation may be able to drill down further into the block content on the page and eagerly load whatever images the theme identifies as being within the viewport.

“Have you thought about how we could have more precise heuristics going forwards that can take the semantics and structure of blocks into account to get a sense for what is actually deferrable?” Matias Ventura commented on the ticket in process. “For example, an image block or a site logo used in a header template part would be strong indicatives of being above the fold. ‘The first image of the content’ seems instead like a rudimentary measure, that varies a lot depending on preceding layout. With block themes we should have some ahead-of-time awareness of layout which we can use to produce more meaningful instructions.”

Felix Arntz said he already has detecting the header template part on his radar and is willing to refine the implementation as the world of block themes expands.

“The refinement of the lazy-loading implementation should notably improve LCP performance for most sites that rely on it, while not having adverse effects for sites where the default heuristics described above do not apply to,” Arntz said. “That is only a solid starting point though. In the future, specifically with the more semantic content specification that block-based themes will facilitate, we will be able to further fine tune the lazy-loading implementation by using the available block information.”

How To Implement the Audio Source Separation Function

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HMS Core audio editor kit provides the audio source separation function, which allows you to separate human voices, human voices from accompaniments, and human voices from musical instrument sounds. The image below shows the accompaniment separated from Dream it Possible

Let's see how to implement this function. 

What are Retail SEO and Retail SEO Services?

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Search engine optimization is the method of optimizing individual parts on a site or page to boost its possibilities of ranking well in search engines. It's an associate degree in progress process and needs to change the positioning often so as to remain current with formula updates and searcher behavior. For retail sites with tons of pages and perpetually dynamical products, those updates are generally a lot extensive.

Some tips for Retail SEO are mentioned below:

  1. Use relevant keywords
  2. Create more pages
  3. Optimize images
  4. Make your content shareable
  5. Mobile optimization

What are SEO Services?

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SEO services that are being used by different companies to boost up their presence and to increase their traffic organically, SEO services play an important role in the business in which the goal is to increase the traffic of the website by organic means.

Some search engine optimization services that should be tailored to the users business needs:

  1. Gola Defination
  2. Technical Site Audit
  3. Keyword Strategy
  4. Content Strategy
  5. On-page optimization
  6. Off-page optimization
  7. Reporting
  8. Website support
  9. Competitors Analysis
  10. Content Analysis