75+ Best InDesign Magazine Templates 2024 (Free & Premium)

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Designing a magazine from scratch can be a lot of work. You have to come up with unique layouts for multiple pages, design the covers, format paragraphs, and much more. Did you know that you can get a great head-start by simply using an InDesign magazine template?

That’s right! With a magazine template, you get a complete magazine pre-designed by a professional. All you have to do is edit the design to change the colors while replacing the text and images.

We handpicked a collection of amazing InDesign magazine templates to help you find the right design for your project. There are all kinds of magazine templates in this collection ranging from fashion magazines to business magazines and more.

Let’s have a look.

Minimal Style InDesign Magazine Template

Minimal Style InDesign Magazine Template

This InDesign magazine template is perfect for fashion-oriented projects. It features 12 easily editable pages of 11×8.2 inches at 300 dpi resolution, ready to print in CMYK color mode. The layered file is compatible with Indesign CS 4, CS 5, and CS 6, and has a 3mm bleed. The template comes with free fonts alongside a handy help file.

Inspired Furniture InDesign Magazine Template

Inspired Furniture InDesign Magazine Template

A flexible and user-friendly InDesign magazine template for interior design and furniture brands. The 12-page layout, with 300 dpi resolution, is designed for a standard-sized 11×8.2 in paper. It supports Indesign CS versions 4 to 6 and includes paragraph style and layered file features while working in a print-ready CMYK color mode.

Modern Travel InDesign Magazine Template

Modern Travel InDesign Magazine Template

This is a sleek, professional InDesign magazine template perfect for creating visually appealing and informative travel magazines. With its emphasis on clean design, quality visuals, and a unified aesthetic, this template is great for travel publications or bloggers looking to inspire with their adventures. It offers 16 fully customizable A4 pages and uses CMYK color mode and free fonts.

Simple Travel InDesign Magazine Template

Simple Travel InDesign Magazine Template

This InDesign magazine template is designed to help you create an impressive travel magazine. Its sleek, professional style is marked by clean lines and top-quality visuals, promising aesthetics that are both appealing and informative. The 16-page template is fully customizable, operates in CMYK color mode, and uses free fonts.

Life Style Magzine InDesign Template

Life Style Magzine InDesign Template

A user-friendly InDesign magazine template for creating a bespoke, professional lifestyle magazine. Offering 16 customizable pages, resizable vector elements, and convenient drag-and-drop photo replacement, it streamlines the designing process, saving valuable time. Additionally, it equips users with business and marketing templates, and offers versatility in color and typography customization.

Food and Culinary Magazine InDesign Template

Food and Culinary Magazine InDesign Template

This InDesign magazine template is specifically designed for food and culinary magazines. This user-friendly asset has room for 12 pages and is quite easily editable. The template, fit for easy printing, sports a color mode of CMYK with a resolution of a sharp 300 dpi. Comes with a useful help file and space for free font downloads.

Modern Nature Magazine InDesign Template

Modern Nature Magazine InDesign Template

A brilliant InDesign magazine template for nature-themed publications. The user-friendly design features 16 unique pages, including master pages, and is fully customizable. It is compatible with various versions of InDesign, boasts automatic page numbering, and is print-ready in a CMYK color palette, 300 DPI Resolution.

Modern Fashion Magazine InDesign Template

Modern Fashion Magazine InDesign Template

Another versatile InDesign magazine template for creating stylish fashion magazines. With 16 unique pages, automatic page numbering, and compatibility with InDesign CS4 to CC, this template is easy to customize and edit. It comes in a print-ready format with 300 DPI resolution in CMYK color.

Landscape Magazine Layout InDesign Template

Landscape Magazine Layout InDesign Template

Explore a contemporary and versatile magazine design with this landscape-style InDesign magazine template. Designed for aesthetic appeal and reader engagement, it features a structured grid, stylish typography, and sections for articles, images, and ads. The customizable template, compatible with InDesign, allows for the modification of colors and fonts to suit various themes.

Recipe Book InDesign Magazine Template

Recipe Book InDesign Magazine Template

This is a professionally crafted InDesign magazine template for food lovers and chefs. It features a modern, customizable layout perfect for showcasing recipes, and comes with easy-edit convenience. Boasting clean design, A4 paper size with 3mm bleed, and compatibility with InDesign, it is also easily downloadable and print-ready.

Enjoy Magazine Template for InDesign

Enjoy Magazine Template for InDesign

This is a sleek and modern InDesign template best used for designing stylish and engaging magazines. Its user-friendly design allows easy customization of typography, brand colors, and images. It features 16 unique pages and it comes in high-resolution, A4 format. The template’s minimal design and versatile features pave the way for a magazine layout that truly encapsulates your brand.

Winter Magazine Template for InDesign

Winter Magazine Template for InDesign

A sleek, winter-themed InDesign template for modern magazines. It’s geared for easy customization, allowing you to quickly swap in your logo, images, brand colors, and typography, saving you considerable time and effort. The template spans 16 unique pages with resizable vector elements, all encapsulated within a professional, minimal, and creative design.

Simple Travel Magazine InDesign Template

Simple Travel Magazine InDesign Template

This InDesign template is ideal for both travel lovers and professionals and provides an easy-to-use platform for creating stunning travel magazines or brochures. Its versatile bifold layout is suitable for travel agencies, writers, and tourism events. The template comes in A4 size with fully customizable elements.

Multipurpose Magazine InDesign Template

Multipurpose Magazine InDesign Template

A dynamic InDesign template for modern magazine design. It blends functionality and visual appeal, offering a compelling reading experience with a modern design that incorporates whitespace and attractive typography. Compatible with InDesign, this easy-to-edit, professional template is also print-ready, and features free fonts

Fashion Luxury Magazine for InDesign

Fashion Luxury Magazine for InDesign

This is a superb InDesign template for luxury and fashion brands for creating stylish magazines. Embodying a sleek professional design, it’s easily editable with 12 custom pages in A4 format. Its features range from portrait orientation, print-ready settings (CMYK, 300 dpi), to character and paragraph styles. You can customize colors and all objects freely, making it a versatile tool for any project.

Food Magazine Template for InDesign

Food Magazine Template for InDesign

This InDesign template is ideal for designing magazines for food-related brands. Offering 12 customizable pages in professional A4 format, all elements like objects, colors, and text can be edited to suit your needs. The high-resolution, print-ready design comes with character and paragraph styles and allows color customization for boundless creativity.

Creative Portfolio Magazine InDesign Template

Creative Portfolio Magazine InDesign Template

Another versatile InDesign template designed to spotlight your portfolio in a fresh modern fashion. This easy-to-edit template combines effortless design and convenient navigation, creating an unforgettable user experience. Including 16 pages, the template is print-ready, compatible with InDesign, and uses a free font.

Unique Magazine Template for InDesign

Unique Magazine Template for InDesign

This InDesign template offers an easy-to-use layout for creating customized digital magazines. The design is minimalistic and professional, with 16 unique pages, resizable vectors, and the option to effortlessly swap out fonts and brand colors.

Sports Magazine Layout for InDesign

Sports Magazine Layout for InDesign

You can create stylish sports-themed magazines using this creative InDesign template. Optimized for A4 size, the 16-page template features easy-to-edit layouts and is print ready. It’s perfect for professional sports teams, brands, and news magazines as well

Clean Portfolio Magazine InDesign Template

Clean Portfolio Magazine InDesign Template

This is a sleek, professionally designed InDesign template ideal for showcasing portfolios. It’s easy to customize and enhances any body of work with its modern aesthetic of crisp lines and contemporary typography. It’s a 16-page document that’s print-ready and uses CMYK color scheme.

Modern Business Magazine InDesign Template

Modern Business Magazine InDesign Template

This magazine template features a modern and professional design that’s most suitable for small businesses. You can use it to craft magazines to promote services, products, and brands. The template includes 12 page layouts with easily editable designs.

Multipurpose Magazine Template for InDesign

Multipurpose Magazine Template for InDesign

A simple and creative InDesign magazine template that can handle many different types of industries. This magazine template comes with 12 unique pages with flexible layouts. It’s ideal for making magazines for various businesses and brands.

Travel Magazine Template for InDesign

Travel Magazine Template for InDesign

If you’re working on a design for a travel-related magazine, be sure to grab this InDesign template. It features a modern design with plenty of space for showcasing big beautiful photos all across its pages. There are 20 unique page layouts in this template.

Life Nature Magazine InDesign Template

Life Nature Magazine InDesign Template

This InDesign template can be used to create both lifestyle and nature magazines. It includes 20 different page designs with beautiful paragraph styles. You can fully customize it to your preference using InDesign CS4 or higher.

Free Cookbook Magazine InDesign Template

Free Cookbook Magazine InDesign Template

Want to create a simple cookbook magazine with all your favorite recipes? Then this free InDesign template will come in handy. It includes 18 page layouts with stylish designs. The template is print-ready as well.

Future Techno Magazine InDesign Template

Future Techno Magazine InDesign Template

This InDesign magazine template is perfect for technology-themed magazines. It features simple page layouts with beautiful paragraph styles and designs. You can use it to create both business and entertainment magazines.

Creative Magazine Template for InDesign

Creative Magazine Template for InDesign

This template can be used to design a creative lifestyle magazine to share articles as well as to promote brands quite effectively. It features 20 unique pages in A4 size. And it’s easily customizable to your preference.

Stylish Landscape Magazine InDesign Template

Stylish Landscape Magazine InDesign Template

If you prefer magazine designs with a landscape view, this InDesign template is perfect for you. It comes with highly visual page layouts where you can showcase large images throughout the magazine. There are 20 page layouts included in the template.

Indie Magazine Minimal InDesign Template

Indie Magazine Minimal InDesign Template

The clean and minimal design of this magazine template makes it a great choice for various types of lifestyle magazines. It includes 24 unique page layouts with easily editable paragraph styles, image placeholders, and more.

Free Trendy Magazine Template for InDesign

Free Trendy Magazine Template for InDesign

This free InDesign magazine template is great for making trendy magazines to talk about various lifestyle and fashion-related topics. The template includes 14 customizable page designs with changeable colors.

Modern Magazine InDesign Template

Modern Magazine InDesign Template

If you’re working on designing an adventure, travel, or lifestyle magazine, this template will fit in perfectly with your needs. It features a clean and modern page design with lots of space for showcasing images. The template has 12 page layouts with easily editable elements.

Colorence – Creative InDesign Magazine Template

Colorence - Creative InDesign Magazine Template

Colorence is the perfect magazine template for crafting colorful and creative magazines for modern brands. There are 14 unique page layouts included in this template and they are all fully customizable. You can change colors, formatting, fonts, and much more to your preference.

Flora – Elegant Magazine InDesign Template

Flora - Elegant Magazine InDesign Template

Flora is an elegant magazine template for InDesign. It features minimal and simple page designs for crafting modern magazines for various topics. The template is especially suitable for lifestyle and travel magazines. It includes 20 pages in A4 and US Letter size.

CHLOË – InDesign Fashion Magazine Template

CHLOË - InDesign Fashion Magazine Template

This InDesign magazine template is made with fashion and lifestyle topics in mind. It comes with 32 unique page designs that you can easily customize to your preference. The template includes master page layouts and comes in both IDML and INDD formats.

Free Printable Health Magazine InDesign Template

Free Printable Health Magazine InDesign Template

This is a free InDesign magazine template you can use to create a simple health magazine. It includes several colorful page layouts in A4 and US Letter sizes. The template is also available in MS Word and Apple Pages format.

Bold Fashion Magazine InDesign Template

Bold Fashion Magazine InDesign Template

You can create a bold and minimalist fashion magazine using this InDesign template. It includes 12 unique page layouts with elegant designs. Each page is fully customizable and you can add your own colors, change fonts, and add custom images however you like.

Culture Magazine InDesign Template

Culture Magazine InDesign Template

This InDesign magazine template is perfect for designing culture and lifestyle magazines. It features beautiful page layouts with lots of space for showcasing images and visuals. The template includes 12 unique page layouts in A4 size.

Glamoure – Modern InDesign Magazine Template

Glamoure - Modern InDesign Magazine Template

Grab this template to design a modern and glamorous fashion magazine. There are 12 different page layouts to choose from with easily editable colors and font options. You can use this template to make fashion lookbooks and catalogs as well.

Interior Design Magazine InDesign Template

Interior Design Magazine InDesign Template

This magazine template comes with a minimal page design to help accentuate your product images throughout every page. It’s a great choice for making magazines for interior design and architecture topics. The template has 12 custom page layouts.

Free Fashion College InDesign Magazine Template

Free Fashion College InDesign Magazine Template

Another free InDesign magazine template with modern and visual page designs. This template is ideal for making magazines and brochures related to fashion and beauty. It’s available in MS Word and Apple Pages versions too.

Lifestyle Magazine Template for InDesign

Lifestyle Magazine Template

This beautiful, and cool lifestyle magazine for InDesign is an excellent choice for any brand that values standing out from the pack. Featuring a simple yet eye-catching design, and fantastic use of white space, this template is too good to pass on.

Graceland – InDesign Magazine Template

Magazine Template

Here we have a professionally designed InDesign magazine template perfectly fitting to a pool of businesses, and industries. It offers a grid based layout, 24 unique pages with automatic numbering, and free fonts. Grab it right now!

Julienn – Lifestyle InDesign Magazine Template

InDesign Magazine Template

Check out Julienn, a carefully crafted lifestyle magazine template that comes with 32 remarkably unique pages, fully customizable in Adobe InDesign. It has a tactfully designed grid-based format that not just commands attention, but also keeps the readers hooked on the content from start to end.

Creative InDesign Magazine Template

Creative InDesign Magazine Template

This beautifully creative InDesign magazine template has a unique design that will make your own magazines stand out from the crowd. This template comes with a clean design filled with stylish shapes, image placeholders, and unlimited color options for customizing the design. It includes 14 different page layouts as well.

Minimal InDesign Magazine Template

Minimal InDesign Magazine Template

If you’re working on a magazine design for creative arts, design, or photography, this minimal InDesign magazine template will be a perfect choice for you. It features 14 unique and editable page layouts with a creative design. All the colors and shapes used in the design are customizable to your preference.

Modern InDesign Magazine Template

Modern InDesign Magazine Template

A professional InDesign magazine template featuring a modern design. This template includes 30 unique page templates that you can easily customize however you like to create all kinds of magazines. The highly visual and content-rich design makes this a great choice for technology-themed magazines.

28-Page InDesign Magazine Template

28-Page InDesign Magazine Template

You can craft a beautiful lifestyle magazine using this impressive InDesign template. It comes with a professionally-crafted design that features image placeholders and proper paragraph formatting. All of which are fully editable. The template includes 28 page layouts in A4 size.

Fashion Magazine Template for InDesign

InDesign Magazine Template

Next up we have a classy, and sophisticated magazine template that brings a unique personality to the table. The design is minimal yet eye-catching, and everything from text to colors to shapes can be customized to suit your own branding.

Free Minimal InDesign Magazine Template

InDesign Magazine Template

Here we have a clean, and minimal magazine template that can be used by virtually any business or industry under the sun. It has an awfully flexible design, making it one of the best free InDesign magazine templates floating around on the web right now.

Unique InDesign Magazine Template

InDesign Magazine Template

If you are looking for a professional yet stylish business magazine template for InDesign, our next option has you covered. It comes with an uncluttered and trendy design, allowing you to accommodate bulk content without losing quality and readability.

Kalonice – Free InDesign Magazine Template

InDesign Magazine Template

Kalonice is a magazine template that has been crafted as per the latest design standards. It has a modern, multipurpose layout that fits almost any business ranging from fashion and photography to interior design and architecture.

Fashion Magazine InDesign Template

Fashion Magazine InDesign Template

Looking for inspiration to design a fashion magazine? Then this template will help you get a headstart. It features a minimal design that highlights images with large image fill backgrounds. The template also features 20 page layouts you can easily customize to change colors and paragraphs to match your branding.

Prambanan – Free InDesign Magazine Template

Prambanan - Free InDesign Magazine Template

This is a free InDesign magazine template you can use to design a simple magazine related to travel and tourism. The template featuring multiple page designs you can edit to your preference. It’s free to use with your personal projects.

Healthy Lifestyle Magazine InDesign Template

Healthy Lifestyle Magazine InDesign Template

Use this beautifully designed InDesign template to create a professional lifestyle magazine. It comes with 18 unique page layouts with fully customizable designs. The template is print-ready but you can also use it to create and publish eBooks.

Index Magazones InDesign Magazine Template

Index Magazones InDesign Magazine Template

Index is a very unique InDesign magazine template that comes in 11,6 X 8,2-inch size. It features 20 pages with minimal designs. And you can change the colors, fonts, and even the paragraph formatting to your preference.

Honen Travel Guide Magazine InDesign Template

Honen Travel Guide Magazine InDesign Template

This magazine template is designed specifically for creating magazines and guides related to travel and tourism. It includes 24 unique page layouts in A4 size with easily editable design. The template is compatible with Adobe InDesign CS4 and higher.

Lookbook – Free InDesign Magazine Template

Lookbook - Free InDesign Magazine Template

This free InDesign template is ideal for designing a simple lifestyle magazine. The template comes with several stylish page layouts that allow you to showcase large images. This template is also free to use with personal projects.

Modern Business InDesign Magazine Template

Modern Business InDesign Magazine Template

A beautifully designed InDesign magazine template featuring colorful shapes, image placeholders, and unique paragraph styles. This template also uses a minimal text content and more visual elements throughout its design. Making it perfect for design, architecture, and photography magazines. It includes 14 page layouts.

Sport Magazine InDesign Template

Sport Magazine InDesign Template

This magazine template is made specifically for crafting sports magazines. It features a very visual and modern design. And comes with 30 different page layouts in both A4 and US Letter sizes. This template is also compatible with InDesign CS4 and higher.

Clean Minimal InDesign Magazine Template

Clean Minimal InDesign Magazine Template

Sometimes the best designs are the ones that use fewer colors and visual elements. This magazine template is one of them. It features a clean design that uses lots of white space to give the centerstage to your content. It’s perfect for agency and brand magazines. And it’s also compatible with both InDesign and MS Word.

Voyager Travel Magazine InDesign Template

Voyager Travel Magazine InDesign Template

Voyager is a beautifully designed magazine template you can use to create modern travel and adventure magazines. It features 20 unique page layouts you can easily customize to your preference and comes in A4 and US Letter sizes. The template is perfect for crafting a magazine for a nomadic audience.

Business Magazine InDesign Template

Business Magazine InDesign Template

Magazines are a great way to promote a brand and connect with potential customers. This template will allow you to start a brand magazine for your own business. It includes 20 different editable page layouts in A4 size and features a modern design as well.

Fashion & Lifestyle Magazine InDesign Template

Fashion & Lifestyle Magazine InDesign Template

This InDesign template is designed to perfection for crafting fashion and lifestyle magazines. It comes with 25 unique page designs filled with shapes, colors, stylish paragraph formatting, and plenty of space for showcasing images. The template is available in both IDML and INDD formats.

Santal – Free InDesign Magazine Template

Santal - Free InDesign Magazine Template

Santal is a beautiful free InDesign template you can use to craft a modern business, agency, or creative magazine. The template features a stylish page design full of color and image placeholders.

Modern Free InDesign Magazine Template

Modern Free InDesign Magazine Template

Design a professional magazine using this free InDesign template. It features a set of print-ready page designs you can customize however you like. It’s available in A4 size.

Food Magazine InDesign Template

Food Magazine InDesign Template

Food magazines have to have visual designs with lots of large images. And content formatting that allows you to write about recipes and restaurants. This InDesign magazine template has it all. It comes with14 unique page layouts. You can easily customize each page to your preference as well.

Technology Magazine InDesign Template

Technology Magazine InDesign Template

Working on a tech or gaming magazine? Then this template is perfect for you. It includes 25 unique page layouts featuring modern designs and formatting to help showcase products and editorials. The template comes with 3 different cover designs as well.

Furniture Landscape InDesign Magazine Template

Furniture Landscape InDesign Magazine Template

This magazine template features a landscape design that allows readers to browse content more easily. The landscape design also makes it a great option for designing catalog-style magazines. It’s especially suitable for furniture and interior design magazines. The template includes 16 unique page layouts.

Lifestyle Magazine InDesign Template

Lifestyle Magazine InDesign Template

You can design a modern and minimal lifestyle magazine using this InDesign template. It features a clean design that allows you to effectively highlight the contents of your magazine more easily. The template is compatible with InDesign CS4 to CS6 as well as CC.

Designer Fashion Magazine InDesign Template

Designer Fashion Magazine InDesign Template

This magazine template comes with a minimal design that makes it most suitable for designer fashion and apparel brands. It includes lots of large image placeholders for showcasing your products and designs. And includes 14 different fully customizable page layouts as well.

Cornea Photography Free InDesign Magazine

Cornea Photography Free InDesign Magazine

Cornea is a modern magazine template you can use to create photography portfolios and magazines. The template includes fully editable page layouts you can easily customize using InDesign. And it’s free!

Free Business Magazine InDesign Template

Free Business Magazine InDesign Template

This free magazine template is designed with small businesses in mind. It comes with a set of professionally designed page layouts that are easy to edit. And it’s free to download and use with your personal projects.

Photography Magazine InDesign Template

Photography Magazine InDesign Template

The beautiful dark theme and the elegant design makes this a great template for fashion, design, and photography magazines. It features large image placeholders for showcasing images throughout 30 different page designs. It’s available in both A4 and US Letter sizes as well.

Lemo – Creative InDesign Magazine Template

Lemo - Creative InDesign Magazine Template

This creative InDesign magazine template is suitable for crafting all kinds of magazines. It features a very flexible design that you can easily customize. You can change its colors, fonts, shapes, and much more. It includes 30 unique page templates and it works with InDesign CS4 and higher.

Professional InDesign Magazine Template

Professional InDesign Magazine Template

A very professional InDesign magazine template featuring an old-school content design. This template has the same design that you usually see in tech and business magazines. It includes 28 page layouts with customizable designs.

Stylish InDesign Magazine Template

Stylish InDesign Magazine Template

Another modern InDesign magazine template you can use to design a creative magazine for a brand or business. The template comes with 25 unique pages featuring editable colors, free fonts, and beautiful cover design.

Romner – Modern Magazine InDesign Template

Romner - Modern Magazine InDesign Template

If you’re looking for uncommon and edgy magazine design, this template is a great choice for you. It features a unique and minimal design that gives more attention to written content. The template includes 20 unique and editable page layouts.

Looking for more? Check out our best InDesign brochure templates collection for more design inspiration.

It’s Here! How To Measure UX & Design Impact, With Vitaly Friedman

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Finally! After so many years, we’re very happy to launch “How To Measure UX and Design Impact”, our new practical guide for designers and managers on how to set up and track design success in your company — with UX scorecards, UX metrics, the entire workflow and Design KPI trees. Neatly put together by yours truly, Vitaly Friedman. Jump to details.

Video + UX Training

$ 495.00 $ 799.00 Get Video + UX Training

25 video lessons (8h) + Live UX Training.
100 days money-back-guarantee.

Video only

$ 250.00$ 395.00
Get the video course

25 video lessons (8h). Updated yearly.
Also available as a UX Bundle with 2 video courses.

The Backstory

In many companies, designers are perceived as disruptors, rather than enablers. Designers challenge established ways of working. They ask a lot of questions — much needed ones but also uncomfortable ones. They focus “too much” on user needs, pushing revenue projections back, often with long-winded commitment to testing and research and planning and scoping.

Almost every department in almost every company has their own clearly defined objectives, metrics and KPIs. In fact, most departments — from finance to marketing to HR to sales — are remarkably good at visualizing their impact and making it visible throughout the entire organization.

Designing a KPI tree, an example of how to connect business objectives with design initiatives through the lens of design KPIs. (Large preview)

But as designers, we rarely have a set of established Design KPIs that we regularly report to senior management. We don’t have a clear definition of design success. And we rarely measure the impact of our work once it’s launched. So it’s not surprising that moste parts of the business barely know what we actually do all day long.

Business wants results. It also wants to do more of what has worked in the past. But it doesn’t want to be disrupted — it wants to disrupt. It wants to reduce time to market and minimize expenses; increase revenue and existing business, find new markets. This requires fast delivery and good execution.

And that’s what we are often supposed to be — good “executors”. Or to put differently, “pixel pushers”.

Over years, I’ve been searching for a way to change that. This brought me to Design KPIs and UX scorecards, and a workflow to translate business goals into actionable and measurable design initiatives. I had to find a way to explain, visualize and track that incredible impact that designers have on all parts of business — from revenue to loyalty to support to delivery.

The results of that journey are now public in our new video course: “How To Measure UX and Design Impact” — a practical guide for designers, researchers and UX leads to measure and visualize UX impact on business.

About The Course

The course dives deep into establishing team-specific design KPIs, how to track them effectively, how to set up ownership and integrate metrics in design process. You’ll discover how to translate ambiguous objectives into practical design goals, and how to measure design systems and UX research.

Also, we’ll make sense of OKRs, Top Task Analysis, SUS, UMUX-Lite, UEQ, TPI, KPI trees, feedback scoring, gap analysis, and Kano model — and what UX research methods to choose to get better results. Jump to the table of contents or get your early-bird.

The setup for the video recordings. Once all content is in place, it’s about time to set up the recording.
<a class="btn btn--large btn--green btn--text-shadow" href=https://measure-ux.com>Jump to the video course →

A practical guide to UX metrics and Design KPIs
8h-video course + live UX training. Free preview.

  • 25 chapters (8h), with videos added/updated yearly
  • Free preview, examples, templates, workflows
  • No subscription: get once, access forever
  • Life-time access to all videos, slides, checklists.
  • Add-on: live UX training, running 2× a year
  • Use the code SMASHING to get 20% off today
  • Jump to the details →
Table of Contents

25 chapters, 8 hours, with practical examples, exercises, and everything you need to master the art of measuring UX and design impact. Don’t worry, even if it might seem overwhelming at first, we’ll explore things slowly and thoroughly. Taking 1–2 sessions per week is a perfectly good goal to aim for.

We can’t improve without measuring. That’s why our new video course gives you the tools you need to make sense of it all: user needs, just like business needs. (View large version)
1. Welcome
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So, how do we measure UX? Well, let’s find out! Meet a friendly welcome message to the video course, outlining all the fine details we’ll be going through: design impact, business metrics, design metrics, surveys, target times and states, measuring UX in B2B and enterprises, design KPI trees, Kano model, event storming, choosing metrics, reporting design success — and how to measure design systems and UX research efforts.

Keywords:
Design impact, UX metrics, business goals, articulating design value, real-world examples, showcasing impact, evidence-driven design.

2. Design Impact
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In this segment, we’ll explore how and where we, as UX designers, make an impact within organizations. We’ll explore where we fit in the company structure, how to build strong relationships with colleagues, and how to communicate design value in business terms.

Keywords:
Design impact, design ROI, orgcharts, stakeholder engagement, business language vs. UX language, Double Diamond vs. Reverse Double Diamond, risk mitigation.

3. OKRs and Business Metrics
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We’ll explore the key business terms and concepts related to measuring business performance. We’ll dive into business strategy and tactics, and unpack the components of OKRs (Objectives and Key Results), KPIs, SMART goals, and metrics.

Keywords:
OKRs, objectives, key results, initiatives, SMART goals, measurable goals, time-bound metrics, goal-setting framework, business objectives.

4. Leading And Lagging Indicators
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Businesses often speak of leading and lagging indicators — predictive and retrospective measures of success. Let’s explore what they are and how they are different — and how we can use them to understand the immediate and long-term impact of our UX work.

Keywords:
Leading vs. lagging indicators, cause-and-effect relationship, backwards-looking and forward-looking indicators, signals for future success.

5. Business Metrics, NPS
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We dive into the world of business metrics, from Monthly Active Users (MAU) to Monthly Recurring Revenue (MRR) to Customer Lifetime Value (CLV), and many other metrics that often find their way to dashboards of senior management.

Also, almost every business measures NPS. Yet NPS has many limitations, requires a large sample size to be statistically reliable, and what people say and what people do are often very different things. Let’s see what we as designers can do with NPS, and how it relates to our UX work.

Keywords:
Business metrics, MAU, MRR, ARR, CLV, ACV, Net Promoter Score, customer loyalty.


6. Business Metrics, CSAT, CES
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We’ll explore the broader context of business metrics, including revenue-related measures like Monthly Recurring Revenue (MRR) and Annual Recurring Revenue (ARR), Customer Lifetime Value (CLV), and churn rate.

We’ll also dive into Customer Satisfaction Score (CSAT) and Customer Effort Score (CES). We’ll discuss how these metrics are calculated, their importance in measuring customer experience, and how they complement other well-known (but not necessarily helpful) business metrics like NPS.

Keywords:
Customer Lifetime Value (CLV), churn rate, Customer Satisfaction Score (CSAT), Customer Effort Score (CES), Net Promoter Score (NPS), Monthly Recurring Revenue (MRR), Annual Recurring Revenue (ARR).

7. Feedback Scoring and Gap Analysis
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If you are looking for a simple alternative to NPS, feedback scoring and gap analysis might be a neat little helper. It transforms qualitative user feedback into quantifiable data, allowing us to track UX improvements over time. Unlike NPS, which focuses on future behavior, feedback scoring looks at past actions and current perceptions.

Keywords:
Feedback scoring, gap analysis, qualitative feedback, quantitative data.

8. Design Metrics (TPI, SUS, SUPR-Q)
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We’ll explore the landscape of established and reliable design metrics for tracking and capturing UX in digital products. From task success rate and time on task to System Usability Scale (SUS) to Standardized User Experience Percentile Rank Questionnaire (SUPR-Q) to Accessible Usability Scale (AUS), with an overview of when and how to use each, the drawbacks, and things to keep in mind.

Keywords:
UX metrics, KPIs, task success rate, time on task, error rates, error recovery, SUS, SUPR-Q.

9. Design Metrics (UMUX-Lite, SEQ, UEQ)
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We’ll continue with slightly shorter alternatives to SUS and SUPR-Q that could be used in a quick email survey or an in-app prompt — UMUX-Lite and Single Ease Question (SEQ). We’ll also explore the “big behemoths” of UX measurements — User Experience Questionnaire (UEQ), Google’s HEART framework, and custom UX measurement surveys — and how to bring key metrics together in one simple UX scorecard tailored to your product’s unique needs.

Keywords:
UX metrics, UMUX-Lite, Single Ease Question (SEQ), User Experience Questionnaire (UEQ), HEART framework, UEQ, UX scorecards.

10. Top Tasks Analysis
+

The most impactful way to measure UX is to study how successful users are in completing their tasks in their common customer journeys. With top tasks analysis, we focus on what matters, and explore task success rates and time on task. We need to identify representative tasks and bring 15–18 users in for testing. Let’s dive into how it all works and some of the important gotchas and takeaways to consider.

Keywords:
Top task analysis, UX metrics, task success rate, time on task, qualitative testing, 80% success, statistical reliability, baseline testing.

11. Surveys and Sample Sizes
+

Designing good surveys is hard! We need to be careful on how we shape our questions to avoid biases, how to find the right segment of audience and large enough sample size, how to provide high confidence levels and low margins of errors. In this chapter, we review best practices and a cheat sheet for better survey design — along with do’s and don’ts on question types, rating scales, and survey pre-testing.

Keywords:
Survey design, question types, rating scales, survey length, pre-testing, response rates, statistical significance, sample quality, mean vs. median scores.

12. Measuring UX in B2B and Enterprise
+

Best measurements come from testing with actual users. But what if you don’t have access to any users? Perhaps because of NDA, IP concerns, lack of clearance, poor availability, and high costs of customers and just lack of users? Let’s explore how we can find a way around such restrictive environments, how to engage with stakeholders, and how we can measure efficiency, failures — and set up UX KPI programs.

Keywords:
B2B, enterprise UX, limited access to users, compliance, legacy systems, compliance, desk research, stakeholder engagement, testing proxies, employee’s UX.

13. Design KPI Trees
+

To visualize design impact, we need to connect high-level business objectives with specific design initiatives. To do that, we can build up and present Design KPI trees. From the bottom up, the tree captures user needs, pain points, and insights from research, which inform design initiatives. For each, we define UX metrics to track the impact of these initiatives, and they roll up to higher-level design and business KPIs. Let’s explore how it all works in action and how you can use it in your work.

Keywords:
User needs, UX metrics, KPI trees, sub-trees, design initiatives, setting up metrics, measuring and reporting design impact, design workflow, UX metrics graphs, UX planes.

14. Event Storming
+

How do we choose the right metrics? Well, we don’t start with metrics. We start by identifying most critical user needs and assess the impact of meeting user needs well. To do that, we apply event storming by mapping critical user’s success moments as they interact with a digital product. Our job, then, is to maximize success, remove frustrations, and pave a clear path towards a successful outcome — with event storming.

Keywords:
UX mapping, customer journey maps, service blueprints, event storming, stakeholder alignment, collaborative mapping, UX lanes, critical events, user needs vs. business goals.

15. Kano Model and Survey
+

Once we have a business objective in front of us, we need to choose design initiatives that are most likely to drive the impact that we need to enable with our UX work. To test how effective our design ideas are, we can map them against a Kano model und run a concept testing survey. It gives us a user’s sentiment that we then need to weigh against business priorities. Let’s see how to do just that.

Keywords:
Feature prioritization, threshold attributes, performance attributes, excitement attributes, user’s sentiment, mapping design ideas, boosting user’s satisfaction.

16. Design Process
+

How do we design a KPI tree from scratch? We start by running a collaborative event storming to identify key success moments. Then we prioritize key events and explore how we can amplify and streamline them. Then we ideate and come up with design initiatives. These initiatives are stress tested in an impact-effort matrix for viability and impact. Eventually, we define and assign metrics and KPIs, and pull them together in a KPI tree. Here’s how it works from start till the end.

Keywords:
Uncovering user needs, impact-effort matrix, concept testing, event storming, stakeholder collaboration, traversing the KPI tree.

17. Choosing The Right Metrics
+

Should we rely on established UX metrics such as SUS, UMUX-Lite, and SUPR-Q, or should we define custom metrics tailored to product and user needs? We need to find a balance between the two. It depends on what we want to measure, what we actually can measure, and whether we want to track local impact for a specific change or global impact for the entire customer journey. Let’s figure out how to define and establish metrics that actually will help us track our UX success.

Keywords:
Local vs. global KPIs, time spans, percentage vs. absolute values, A/B testing, mapping between metrics and KPIs, task breakdown, UX lanes, naming design KPIs.

18. Design KPIs Examples
+

Different contexts will require different design KPIs. In this chapter, we explore a diverse set of UX metrics related to search quality (quality of search for top 100 search queries), form design (error frequency, accuracy), e-commerce (time to final price), subscription-based services (time to tier boundaries), customer support (service desk inquiries) and many others. This should give you a good starting point to build upon for your own product and user needs.

Keywords:
Time to first success, search results quality, form error recovery, password recovery rate, accessibility coverage, time to tier boundaries, service desk inquiries, fake email frequency, early drop-off rate, carbon emissions per page view, presets and templates usage, default settings adoption, design system health.

19. UX Strategy
+

Establishing UX metrics doesn’t happen over night. You need to discuss and decide what you want to measure and how often it should happen. But also how to integrate metrics, evaluate data, and report findings. And how to embed them into an existing design workflow. For that, you will need time — and green lights from your stakeholders and managers. To achieve that, we need to tap into the uncharted waters of UX strategy. Let’s see what it involves for us and how to make progress there.

Keywords:
Stakeholder engagement, UX maturity, governance, risk mitigation, integration, ownership, accountability, viability.

20. Reporting Design Success
+

Once you’ve established UX metrics, you will need to report them repeatedly to the senior management. How exactly would you do that? In this chapter, we explore the process of selecting representative tasks, recruiting participants, facilitating testing sessions, and analyzing the resulting data to create a compelling report and presentation that will highlight the value of your UX efforts to stakeholders.

Keywords:
Data analysis, reporting, facilitation, observation notes, video clips, guidelines and recommendations, definition of design success, targets, alignment, and stakeholder’s buy-in.

21. Target Times and States
+

To show the impact of our design work, we need to track UX snapshots. Basically, it’s four states, mapped against touch points in a customer journey: baseline (threshold not to cross), current state (how we are currently doing), target state (objective we are aiming for), and industry benchmark (to stay competitive). Let’s see how it would work in an actual project.

Keywords:
Competitive benchmarking, baseline measurement, local and global design KPIs, cross-teams metrics, setting realistic goals.

22. Measuring Design Systems
+

How do we measure the health of a design system? Surely it’s not just a roll-out speed for newly designed UI components or flows. Most teams track productivity and coverage, but we can also go beyond that by measuring relative adoption, efficiency gains (time saved, faster time-to-market, satisfaction score, and product quality). But the best metric is how early designers involve the design system in a conversation during their design work.

Keywords:
Component coverage, decision trees, adoption, efficiency, time to market, user satisfaction, usage analytics, design system ROI, relative adoption.

23. Measuring UX Research
+

Research insights often end up gaining dust in PDF reports stored on remote fringes of Sharepoint. To track the impact of UX research, we need to track outcomes and research-specific metrics. The way to do that is to track UX research impact for UX and business, through organisational learning and engagement, through make-up of research efforts and their reach. And most importantly: amplifying research where we expect the most significant impact. Let’s see what it involves.

Keywords:
Outcome metrics, organizational influence, research-specific metrics, research references, study observers, research formalization, tracking research-initiated product changes.

24. Getting Started
+

So you’ve made it so far! Now, how do you get your UX metrics initiative off the ground? By following small steps heading in the right direction. Small commitments, pilot projects, and design guilds will support and enable your efforts. We just need to define realistic goals and turn UX metrics in a culture of measurement, or simply a way of working. Let’s see how we can do just that.

Keywords:
Pilot projects, UX integration, resource assessment, evidence-driven design, establishing a baseline, culture of measurement.

25. Next Steps
+

Let’s wrap up our journey into UX metrics and Design KPIs and reflect what we have learned. What remains is the first next step: and that would be starting where you are and growing incrementally, by continuously visualizing and explaining your UX impact — however limited it might be — to your stakeholders. This is the last chapter of the course, but the first chapter of your incredible journey that’s ahead of you.

Keywords:
Stakeholder engagement, incremental growth, risk mitigation, user satisfaction, business success.


Who Is The Course For?

This course is tailored for advanced UX practitioners, design leaders, product managers, and UX researchers who are looking for a practical guide to define, establish and track design KPIs, translate business goals into actionable design tasks, and connect business needs with user needs.

What You’ll Learn

By the end of the video course, you’ll have a packed toolbox of practical techniques and strategies on how to define, establish, sell, and measure design KPIs from start to finish — and how to make sure that your design work is always on the right trajectory. You’ll learn:

  • How to translate business goals to UX initiatives,
  • The difference between OKRs, KPIs, and metrics,
  • How to define design success for your company,
  • Metrics and KPIs that businesses typically measure,
  • How to choose the right set of metrics and KPIs,
  • How to establish design KPIs focused on user needs,
  • How to build a comprehensive design KPI tree,
  • How to combine qualitative and quantitative insights,
  • How to choose and prioritize design work,
  • How to track the impact of design work on business goals,
  • How to explain, visualize, and defend design work,
  • How companies define and track design KPIs,
  • How to make a strong case for UX metrics.
Community Matters ❤️

Producing a video course takes quite a bit of time, and we couldn’t pull it off without the support of our wonderful community. So thank you from the bottom of our hearts! We hope you’ll find the course useful for your work. Happy watching, everyone! 🎉🥳

Video + UX Training

$ 495.00 $ 799.00 Get Video + UX Training

25 video lessons (8h) + Live UX Training.
100 days money-back-guarantee.

Video only

$ 250.00$ 395.00
Get the video course

25 video lessons (8h). Updated yearly.
Also available as a UX Bundle with 2 video courses.



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It’s Here! How To Measure UX &amp; Design Impact, With Vitaly Friedman

Featured Imgs 23

Finally! After so many years, we’re very happy to launch “How To Measure UX and Design Impact”, our new practical guide for designers and managers on how to set up and track design success in your company — with UX scorecards, UX metrics, the entire workflow and Design KPI trees. Neatly put together by yours truly, Vitaly Friedman. Jump to details.

Video + UX Training

$ 495.00 $ 799.00 Get Video + UX Training

25 video lessons (8h) + Live UX Training.
100 days money-back-guarantee.

Video only

$ 250.00$ 395.00
Get the video course

25 video lessons (8h). Updated yearly.
Also available as a UX Bundle with 2 video courses.

The Backstory

In many companies, designers are perceived as disruptors, rather than enablers. Designers challenge established ways of working. They ask a lot of questions — much needed ones but also uncomfortable ones. They focus “too much” on user needs, pushing revenue projections back, often with long-winded commitment to testing and research and planning and scoping.

Almost every department in almost every company has their own clearly defined objectives, metrics and KPIs. In fact, most departments — from finance to marketing to HR to sales — are remarkably good at visualizing their impact and making it visible throughout the entire organization.

Designing a KPI tree, an example of how to connect business objectives with design initiatives through the lens of design KPIs. (Large preview)

But as designers, we rarely have a set of established Design KPIs that we regularly report to senior management. We don’t have a clear definition of design success. And we rarely measure the impact of our work once it’s launched. So it’s not surprising that moste parts of the business barely know what we actually do all day long.

Business wants results. It also wants to do more of what has worked in the past. But it doesn’t want to be disrupted — it wants to disrupt. It wants to reduce time to market and minimize expenses; increase revenue and existing business, find new markets. This requires fast delivery and good execution.

And that’s what we are often supposed to be — good “executors”. Or to put differently, “pixel pushers”.

Over years, I’ve been searching for a way to change that. This brought me to Design KPIs and UX scorecards, and a workflow to translate business goals into actionable and measurable design initiatives. I had to find a way to explain, visualize and track that incredible impact that designers have on all parts of business — from revenue to loyalty to support to delivery.

The results of that journey are now public in our new video course: “How To Measure UX and Design Impact” — a practical guide for designers, researchers and UX leads to measure and visualize UX impact on business.

About The Course

The course dives deep into establishing team-specific design KPIs, how to track them effectively, how to set up ownership and integrate metrics in design process. You’ll discover how to translate ambiguous objectives into practical design goals, and how to measure design systems and UX research.

Also, we’ll make sense of OKRs, Top Task Analysis, SUS, UMUX-Lite, UEQ, TPI, KPI trees, feedback scoring, gap analysis, and Kano model — and what UX research methods to choose to get better results. Jump to the table of contents or get your early-bird.

The setup for the video recordings. Once all content is in place, it’s about time to set up the recording.
<a class="btn btn--large btn--green btn--text-shadow" href=https://measure-ux.com>Jump to the video course →

A practical guide to UX metrics and Design KPIs
8h-video course + live UX training. Free preview.

  • 25 chapters (8h), with videos added/updated yearly
  • Free preview, examples, templates, workflows
  • No subscription: get once, access forever
  • Life-time access to all videos, slides, checklists.
  • Add-on: live UX training, running 2× a year
  • Use the code SMASHING to get 20% off today
  • Jump to the details →
Table of Contents

25 chapters, 8 hours, with practical examples, exercises, and everything you need to master the art of measuring UX and design impact. Don’t worry, even if it might seem overwhelming at first, we’ll explore things slowly and thoroughly. Taking 1–2 sessions per week is a perfectly good goal to aim for.

We can’t improve without measuring. That’s why our new video course gives you the tools you need to make sense of it all: user needs, just like business needs. (View large version)
1. Welcome
+

So, how do we measure UX? Well, let’s find out! Meet a friendly welcome message to the video course, outlining all the fine details we’ll be going through: design impact, business metrics, design metrics, surveys, target times and states, measuring UX in B2B and enterprises, design KPI trees, Kano model, event storming, choosing metrics, reporting design success — and how to measure design systems and UX research efforts.

Keywords:
Design impact, UX metrics, business goals, articulating design value, real-world examples, showcasing impact, evidence-driven design.

2. Design Impact
+

In this segment, we’ll explore how and where we, as UX designers, make an impact within organizations. We’ll explore where we fit in the company structure, how to build strong relationships with colleagues, and how to communicate design value in business terms.

Keywords:
Design impact, design ROI, orgcharts, stakeholder engagement, business language vs. UX language, Double Diamond vs. Reverse Double Diamond, risk mitigation.

3. OKRs and Business Metrics
+

We’ll explore the key business terms and concepts related to measuring business performance. We’ll dive into business strategy and tactics, and unpack the components of OKRs (Objectives and Key Results), KPIs, SMART goals, and metrics.

Keywords:
OKRs, objectives, key results, initiatives, SMART goals, measurable goals, time-bound metrics, goal-setting framework, business objectives.

4. Leading And Lagging Indicators
+

Businesses often speak of leading and lagging indicators — predictive and retrospective measures of success. Let’s explore what they are and how they are different — and how we can use them to understand the immediate and long-term impact of our UX work.

Keywords:
Leading vs. lagging indicators, cause-and-effect relationship, backwards-looking and forward-looking indicators, signals for future success.

5. Business Metrics, NPS
+

We dive into the world of business metrics, from Monthly Active Users (MAU) to Monthly Recurring Revenue (MRR) to Customer Lifetime Value (CLV), and many other metrics that often find their way to dashboards of senior management.

Also, almost every business measures NPS. Yet NPS has many limitations, requires a large sample size to be statistically reliable, and what people say and what people do are often very different things. Let’s see what we as designers can do with NPS, and how it relates to our UX work.

Keywords:
Business metrics, MAU, MRR, ARR, CLV, ACV, Net Promoter Score, customer loyalty.


6. Business Metrics, CSAT, CES
+

We’ll explore the broader context of business metrics, including revenue-related measures like Monthly Recurring Revenue (MRR) and Annual Recurring Revenue (ARR), Customer Lifetime Value (CLV), and churn rate.

We’ll also dive into Customer Satisfaction Score (CSAT) and Customer Effort Score (CES). We’ll discuss how these metrics are calculated, their importance in measuring customer experience, and how they complement other well-known (but not necessarily helpful) business metrics like NPS.

Keywords:
Customer Lifetime Value (CLV), churn rate, Customer Satisfaction Score (CSAT), Customer Effort Score (CES), Net Promoter Score (NPS), Monthly Recurring Revenue (MRR), Annual Recurring Revenue (ARR).

7. Feedback Scoring and Gap Analysis
+

If you are looking for a simple alternative to NPS, feedback scoring and gap analysis might be a neat little helper. It transforms qualitative user feedback into quantifiable data, allowing us to track UX improvements over time. Unlike NPS, which focuses on future behavior, feedback scoring looks at past actions and current perceptions.

Keywords:
Feedback scoring, gap analysis, qualitative feedback, quantitative data.

8. Design Metrics (TPI, SUS, SUPR-Q)
+

We’ll explore the landscape of established and reliable design metrics for tracking and capturing UX in digital products. From task success rate and time on task to System Usability Scale (SUS) to Standardized User Experience Percentile Rank Questionnaire (SUPR-Q) to Accessible Usability Scale (AUS), with an overview of when and how to use each, the drawbacks, and things to keep in mind.

Keywords:
UX metrics, KPIs, task success rate, time on task, error rates, error recovery, SUS, SUPR-Q.

9. Design Metrics (UMUX-Lite, SEQ, UEQ)
+

We’ll continue with slightly shorter alternatives to SUS and SUPR-Q that could be used in a quick email survey or an in-app prompt — UMUX-Lite and Single Ease Question (SEQ). We’ll also explore the “big behemoths” of UX measurements — User Experience Questionnaire (UEQ), Google’s HEART framework, and custom UX measurement surveys — and how to bring key metrics together in one simple UX scorecard tailored to your product’s unique needs.

Keywords:
UX metrics, UMUX-Lite, Single Ease Question (SEQ), User Experience Questionnaire (UEQ), HEART framework, UEQ, UX scorecards.

10. Top Tasks Analysis
+

The most impactful way to measure UX is to study how successful users are in completing their tasks in their common customer journeys. With top tasks analysis, we focus on what matters, and explore task success rates and time on task. We need to identify representative tasks and bring 15–18 users in for testing. Let’s dive into how it all works and some of the important gotchas and takeaways to consider.

Keywords:
Top task analysis, UX metrics, task success rate, time on task, qualitative testing, 80% success, statistical reliability, baseline testing.

11. Surveys and Sample Sizes
+

Designing good surveys is hard! We need to be careful on how we shape our questions to avoid biases, how to find the right segment of audience and large enough sample size, how to provide high confidence levels and low margins of errors. In this chapter, we review best practices and a cheat sheet for better survey design — along with do’s and don’ts on question types, rating scales, and survey pre-testing.

Keywords:
Survey design, question types, rating scales, survey length, pre-testing, response rates, statistical significance, sample quality, mean vs. median scores.

12. Measuring UX in B2B and Enterprise
+

Best measurements come from testing with actual users. But what if you don’t have access to any users? Perhaps because of NDA, IP concerns, lack of clearance, poor availability, and high costs of customers and just lack of users? Let’s explore how we can find a way around such restrictive environments, how to engage with stakeholders, and how we can measure efficiency, failures — and set up UX KPI programs.

Keywords:
B2B, enterprise UX, limited access to users, compliance, legacy systems, compliance, desk research, stakeholder engagement, testing proxies, employee’s UX.

13. Design KPI Trees
+

To visualize design impact, we need to connect high-level business objectives with specific design initiatives. To do that, we can build up and present Design KPI trees. From the bottom up, the tree captures user needs, pain points, and insights from research, which inform design initiatives. For each, we define UX metrics to track the impact of these initiatives, and they roll up to higher-level design and business KPIs. Let’s explore how it all works in action and how you can use it in your work.

Keywords:
User needs, UX metrics, KPI trees, sub-trees, design initiatives, setting up metrics, measuring and reporting design impact, design workflow, UX metrics graphs, UX planes.

14. Event Storming
+

How do we choose the right metrics? Well, we don’t start with metrics. We start by identifying most critical user needs and assess the impact of meeting user needs well. To do that, we apply event storming by mapping critical user’s success moments as they interact with a digital product. Our job, then, is to maximize success, remove frustrations, and pave a clear path towards a successful outcome — with event storming.

Keywords:
UX mapping, customer journey maps, service blueprints, event storming, stakeholder alignment, collaborative mapping, UX lanes, critical events, user needs vs. business goals.

15. Kano Model and Survey
+

Once we have a business objective in front of us, we need to choose design initiatives that are most likely to drive the impact that we need to enable with our UX work. To test how effective our design ideas are, we can map them against a Kano model und run a concept testing survey. It gives us a user’s sentiment that we then need to weigh against business priorities. Let’s see how to do just that.

Keywords:
Feature prioritization, threshold attributes, performance attributes, excitement attributes, user’s sentiment, mapping design ideas, boosting user’s satisfaction.

16. Design Process
+

How do we design a KPI tree from scratch? We start by running a collaborative event storming to identify key success moments. Then we prioritize key events and explore how we can amplify and streamline them. Then we ideate and come up with design initiatives. These initiatives are stress tested in an impact-effort matrix for viability and impact. Eventually, we define and assign metrics and KPIs, and pull them together in a KPI tree. Here’s how it works from start till the end.

Keywords:
Uncovering user needs, impact-effort matrix, concept testing, event storming, stakeholder collaboration, traversing the KPI tree.

17. Choosing The Right Metrics
+

Should we rely on established UX metrics such as SUS, UMUX-Lite, and SUPR-Q, or should we define custom metrics tailored to product and user needs? We need to find a balance between the two. It depends on what we want to measure, what we actually can measure, and whether we want to track local impact for a specific change or global impact for the entire customer journey. Let’s figure out how to define and establish metrics that actually will help us track our UX success.

Keywords:
Local vs. global KPIs, time spans, percentage vs. absolute values, A/B testing, mapping between metrics and KPIs, task breakdown, UX lanes, naming design KPIs.

18. Design KPIs Examples
+

Different contexts will require different design KPIs. In this chapter, we explore a diverse set of UX metrics related to search quality (quality of search for top 100 search queries), form design (error frequency, accuracy), e-commerce (time to final price), subscription-based services (time to tier boundaries), customer support (service desk inquiries) and many others. This should give you a good starting point to build upon for your own product and user needs.

Keywords:
Time to first success, search results quality, form error recovery, password recovery rate, accessibility coverage, time to tier boundaries, service desk inquiries, fake email frequency, early drop-off rate, carbon emissions per page view, presets and templates usage, default settings adoption, design system health.

19. UX Strategy
+

Establishing UX metrics doesn’t happen over night. You need to discuss and decide what you want to measure and how often it should happen. But also how to integrate metrics, evaluate data, and report findings. And how to embed them into an existing design workflow. For that, you will need time — and green lights from your stakeholders and managers. To achieve that, we need to tap into the uncharted waters of UX strategy. Let’s see what it involves for us and how to make progress there.

Keywords:
Stakeholder engagement, UX maturity, governance, risk mitigation, integration, ownership, accountability, viability.

20. Reporting Design Success
+

Once you’ve established UX metrics, you will need to report them repeatedly to the senior management. How exactly would you do that? In this chapter, we explore the process of selecting representative tasks, recruiting participants, facilitating testing sessions, and analyzing the resulting data to create a compelling report and presentation that will highlight the value of your UX efforts to stakeholders.

Keywords:
Data analysis, reporting, facilitation, observation notes, video clips, guidelines and recommendations, definition of design success, targets, alignment, and stakeholder’s buy-in.

21. Target Times and States
+

To show the impact of our design work, we need to track UX snapshots. Basically, it’s four states, mapped against touch points in a customer journey: baseline (threshold not to cross), current state (how we are currently doing), target state (objective we are aiming for), and industry benchmark (to stay competitive). Let’s see how it would work in an actual project.

Keywords:
Competitive benchmarking, baseline measurement, local and global design KPIs, cross-teams metrics, setting realistic goals.

22. Measuring Design Systems
+

How do we measure the health of a design system? Surely it’s not just a roll-out speed for newly designed UI components or flows. Most teams track productivity and coverage, but we can also go beyond that by measuring relative adoption, efficiency gains (time saved, faster time-to-market, satisfaction score, and product quality). But the best metric is how early designers involve the design system in a conversation during their design work.

Keywords:
Component coverage, decision trees, adoption, efficiency, time to market, user satisfaction, usage analytics, design system ROI, relative adoption.

23. Measuring UX Research
+

Research insights often end up gaining dust in PDF reports stored on remote fringes of Sharepoint. To track the impact of UX research, we need to track outcomes and research-specific metrics. The way to do that is to track UX research impact for UX and business, through organisational learning and engagement, through make-up of research efforts and their reach. And most importantly: amplifying research where we expect the most significant impact. Let’s see what it involves.

Keywords:
Outcome metrics, organizational influence, research-specific metrics, research references, study observers, research formalization, tracking research-initiated product changes.

24. Getting Started
+

So you’ve made it so far! Now, how do you get your UX metrics initiative off the ground? By following small steps heading in the right direction. Small commitments, pilot projects, and design guilds will support and enable your efforts. We just need to define realistic goals and turn UX metrics in a culture of measurement, or simply a way of working. Let’s see how we can do just that.

Keywords:
Pilot projects, UX integration, resource assessment, evidence-driven design, establishing a baseline, culture of measurement.

25. Next Steps
+

Let’s wrap up our journey into UX metrics and Design KPIs and reflect what we have learned. What remains is the first next step: and that would be starting where you are and growing incrementally, by continuously visualizing and explaining your UX impact — however limited it might be — to your stakeholders. This is the last chapter of the course, but the first chapter of your incredible journey that’s ahead of you.

Keywords:
Stakeholder engagement, incremental growth, risk mitigation, user satisfaction, business success.


Who Is The Course For?

This course is tailored for advanced UX practitioners, design leaders, product managers, and UX researchers who are looking for a practical guide to define, establish and track design KPIs, translate business goals into actionable design tasks, and connect business needs with user needs.

What You’ll Learn

By the end of the video course, you’ll have a packed toolbox of practical techniques and strategies on how to define, establish, sell, and measure design KPIs from start to finish — and how to make sure that your design work is always on the right trajectory. You’ll learn:

  • How to translate business goals to UX initiatives,
  • The difference between OKRs, KPIs, and metrics,
  • How to define design success for your company,
  • Metrics and KPIs that businesses typically measure,
  • How to choose the right set of metrics and KPIs,
  • How to establish design KPIs focused on user needs,
  • How to build a comprehensive design KPI tree,
  • How to combine qualitative and quantitative insights,
  • How to choose and prioritize design work,
  • How to track the impact of design work on business goals,
  • How to explain, visualize, and defend design work,
  • How companies define and track design KPIs,
  • How to make a strong case for UX metrics.
Community Matters ❤️

Producing a video course takes quite a bit of time, and we couldn’t pull it off without the support of our wonderful community. So thank you from the bottom of our hearts! We hope you’ll find the course useful for your work. Happy watching, everyone! 🎉🥳

Video + UX Training

$ 495.00 $ 799.00 Get Video + UX Training

25 video lessons (8h) + Live UX Training.
100 days money-back-guarantee.

Video only

$ 250.00$ 395.00
Get the video course

25 video lessons (8h). Updated yearly.
Also available as a UX Bundle with 2 video courses.

100+ Best Microsoft Word Brochure Templates 2024

Featured Imgs 23

Today, we’re bringing you a set of professionally designed Microsoft Word brochure templates to help you get a head start on your next brochure project.

Every designer has a collection of pre-designed templates. These templates not only allow you to enhance your workflow but also save hours of time otherwise spent searching for an inspiring starting point.

Whether you’re working on a brochure for a business, a case study, report, or a project proposal, you’ll find plenty of options to choose from in this collection of templates (and even more with our quick brochure design tips, and our full series on brochure templates!)

Top Pick

Minimal Business Brochure Template

Minimal Business Brochure Template

This minimalist and modern brochure template is ideal for making a multi-page brochure for many different types of business and branding purposes.

The template comes with 16 page layouts in A4 size, fully optimized with paragraph formatting, image placeholders, and much more to offer a simpler way to create a professional brochure.

Why This Is A Top Pick

What makes this brochure template special is that it comes in both MS Word and InDesign file formats. Not only that but it includes file formats that support older and new versions of both software as well.

Business Proposal Word Brochure Template

Business Proposal Word Brochure Template

If you’re looking for a modern brochure template design to craft a killer business proposal, this Word template is for you. It comes with 20 page layouts with fully customizable designs and in A4 size. It’s available in both Word and InDesign formats.

Product Manual Word Brochure Template

Product Manual Word Brochure Template

The dark and stylish color theme of this template will add a certain classy look to your brochure designs. It’s perfect for making product manuals and product showcase brochures. The template includes 20 customizable page layouts.

Project Proposal Word Brochure Template

Project Proposal Word Brochure Template

Want to create a winning project proposal? Then use this Word template. This template comes in InDesign and Word formats. It’s easily editable so you can change its colors, fonts, and formatting to your preference.

Business Plan – Word & InDesign Brochure Template

Business Plan - Word & InDesign Brochure Template

Looking to create a brochure to showcase and detail your business plan? Then this template will come in handy. It comes in both MS Word and InDesign file formats to let you easily customize the design however you like. The template features 20 fully formatted page layouts. With editable paragraphs and text styles.

Red – Annual Report Word Brochure Template

Red - Annual Report Word Brochure Template

Red is a professional brochure template made specifically for creating annual reports for companies. This template is available in multiple formats, including MS Word, InDesign, and Adobe Illustrator. It features 25 unique page layouts in A4 size. And each page can be easily customized to your preference.

Free Tri-Fold Word Brochure Template

Free Tri-Fold Word Brochure Template

This is a free tri-fold brochure template you can use to promote a furniture store or interior design business. It features a simple and editable layout. The template also comes in Word, InDesign, Apple Pages, and many other formats.

Graphic Design Portfolio Word Brochure

Graphic Design Portfolio Word Brochure

This Word brochure template comes with 16 unique pages tailored for graphic design portfolios. Its dynamic features include easy customizability, automatic page numbering, compatibility with various CS systems, and a vibrant design utilizing CMYK color at 300 DPI resolution. This template, provided in InDesign INDD and IDML files as well as Word files.

Minimal Portfolio Word Brochure Template

 Minimal Portfolio Word Brochure Template

This handy Word brochure template allows for the easy construction of neat, professional design portfolios. Its package comes loaded with 16 unique pages, master pages, customizable InDesign and Word files that are compatible with CS4 to CC editions. Added features include automatic page numbering and high-res CMYK colors, all framed in a print-ready format.

Conference Agenda Word Brochure Template

Conference Agenda Word Brochure Template

A versatile and user-friendly Word brochure template aimed at helping you organize and share event details effectively. With its 20 unique layouts, customizable color schemes, and brand integration capabilities, this brochure template is optimized for use in Adobe Indesign and Microsoft Word, providing you with a professional, high-quality presentation document.

Bold Business Proposal Word Brochure Template

Bold Business Proposal Word Brochure Template

This is a professional Word brochure template designed to give your business pitch a sleek and contemporary edge. The 20-page template offers a range of customizable options – from colors to images – and includes professional layouts that are perfect to present your company’s strengths, history, and pricing in a comprehensive manner.

Healthcare Brochure Word Template

Healthcare Brochure Word Template

This is a 20-page, fully customizable Word brochure template designed to highlight your medical practice services with professionalism. It’s compatible with Adobe InDesign, Word, PDF, and features sleek infographics, staff profiles, and detailed service outlines to help engage potential patients and partners. Available in A4 and US Letter sizes.

Multipurpose Annual Report Word Brochure Template

Multipurpose Annual Report Word Brochure Template

A bundle of versatile Word brochure templates designed to make your report creation hassle-free. Available in Canva, Microsoft Word, Indesign, and Photoshop formats, and with 36 custom layers, the A4-sized, print-ready template offers complete customization, allowing you to edit text, colors, and photos.

Modern Agenda Word Brochure Template

Modern Agenda Word Brochure Template

An intuitive, adaptable asset for professional event planning. It features a 20-page layout in both A4 and US Letter sizes, customizable with your brand’s logo, colors, and images. Advanced features including Character and Paragraph Styles, and Swatches modify the color scheme in a single click.

Sponsorship Proposal Word Brochure Template

Sponsorship Proposal Word Brochure Template

This is a fully customizable Word brochure template, aimed to help streamline your business presentations. Equipped with 20 distinct layouts, it supports multiple formats including PDF, InDesign, and MS Word. Embedded features of changeable text, colors, images, and an automatic page numbering system, make this template a go-to for both print and digital presentations.

Event Sponsorship Proposal Word Template

Event Sponsorship Proposal Word Template

A top-notch, professional Word brochure template designed to captivate potential sponsors and demonstrate the value of your event. Fully customizable and complete with everything from clean, modern designs to comprehensive layouts, it’s readily available in various formats including PDF, InDesign, and MS Word. It incorporates unique features such as 20 distinctive layouts.

Catalog Brochure Word Template

Catalog Brochure Word Template

Another easy-to-customize Word brochure template ideal for a vast array of projects. With 20 unique, modern layouts compatible with Adobe Indesign and Microsoft Word, this print-ready template offers effortless editing. Whether showcasing products, services, or portfolios, your chosen logo, images, and brand colors can be seamlessly integrated.

Company Profile Word Brochure Template

Company Profile Word Brochure Template

This is an editable, comprehensive MS Word brochure template for creating company profiles. It comes in both Microsoft Word and Adobe InDesign formats. This A4-sized, 20-page template is easily modified and printable, featuring automatic page numbering and layered files as well.

Conference Agenda Word Brochure Template

Conference Agenda Word Brochure Template

A useful MS Word brochure template for creating accurate and professional conference documents. It can be edited in MS Word and Adobe InDesign. The template, suitable for A4 size printing, includes 16 customizable pages that can also be exported as a PDF for digital use.

Business Plan Word Brochure Template

Business Plan Word Brochure Template

Another professional MS Word brochure template for presenting a detailed business plan. The template is split into two segments, one for narrative and photographs and another for financial data, displayed through creative graphics. Fully customizable, it is compatible with Adobe InDesign and Microsoft Word formats.

Company Profile Word Template

Company Profile Word Template

A must-have MS Word brochure template for creating company profiles. Crafted with 24 unique page layouts, it allows effortless changes to colors, text, images, and page order. The A4-sized template is ready to print, compatible with various versions of InDesign, Photoshop, and MS Word.

Annual Report Word Brochure Template

Annual Report Word Brochure Template

This is a great MS Word brochure template for constructing an informative and visually engaging annual report. Functioning in both Adobe InDesign and MS Word, it offers 24 unique layouts, customizable text, colors, and images, and is print-ready.

Product Catalog Sheet Word Template

Product Catalog Sheet Word Template

A versatile six-page MS Word brochure template for creating product catalog sheets. This fully editable template also supports text, color, and object customizations. It also includes a helpful 34-page PDF guide for seamless navigation and utilization, using free fonts for your convenience.

Corp Word Brochure Template

Corp Word Brochure Template

A high-quality MS Word brochure template for creating professional, polished corporate brochures. Suitable for A4 size paper, it is user-friendly, allowing you to easily adjust colors, text, images, and page order. This template is ready to print, compatible with higher versions of InDesign, Photoshop, and MS Word.

A4 Company Profile Word Template

A4 Company Profile Word Template

This MS Word brochure template is designed for creating modern company profiles. Suitable for A4 paper size, it works seamlessly in InDesign, Photoshop, and MS Word. It also includes 16 customizable pages and allows effortless modification of colors, text, and images.

Product Catalog Word Brochure Template

Product Catalog Word Brochure Template

This is a sleek, contemporary MS Word brochure template for creating professional product catalogs. Suitable for a variety of sectors, ranging from food to property, the template comprises of 16 customizable pages. It is compatible with both Adobe InDesign and Microsoft Word.

Capability Statement Word Brochure

Capability Statement Word Brochure

A simple 4-page MS Word and Adobe InDesign template for creating company statements. This template is perfectly suited for both print and digital use. It supports automatic page numbering, editing of text, color, and objects, and uses free, downloadable fonts.

Project Proposal Word Brochure Template

Project Proposal Word Brochure Template

You can design bold and attractive proposal brochures for your projects with this Word template. It features an elegant dark color theme with beautiful inner pages. The template has 32 different page layouts to choose from. And it comes in Word and InDesign formats.

Minimalist Trifold Brochure Word & InDesign

Minimalist Trifold Brochure Word & InDesign

This is a tri-fold brochure template that has a modern and minimalist design. It’s ideal for promoting brands and businesses related to furniture, architecture, and even real estate. The template is available in Word, Photoshop, InDesign, and Illustrator formats.

Annual Report Template Word & INDD

Annual Report Template Word & INDD

Use this Word brochure template to design a professional annual report to showcase your business profits and projections. The template includes 20 different pages with clean and simple designs. You can also fully customize each page to your preference.

Travel Proposal Brochure MS Word & InDesign

Travel Proposal Brochure MS Word & Indesign

You can use this Word brochure template to design a simple and minimal proposal related to travel and tourism. The template comes with 16 unique pages with different paragraph formatting and lots of image placeholders.

Free School & Education Tri-Fold Brochure Template

Free Education Tri-Fold Brochure Template

This free Word template is ideal for making tri-fold brochures related to education. It’s especially suitable for spreading the word about your school events, courses, and special programs. The template is available in multiple file formats.

Brief Proposal Brochure for Word

Brief Proposal Brochure for Word

Make a killer proposal that wins over clients with this Word brochure template. It features a modern and creative cover design with lots of cool inner page layouts to choose from. The template is available in 5 different color schemes as well as in multiple file formats, including InDesign and Photoshop.

Darko – Minimalist A4 Trifold Brochure for Word

Darko - Minimalist A4 Trifold Brochure for Word

Darko is a modern brochure template for Word. It features a minimalist design with an aesthetic feel. This template is ideal for promoting fashion, lifestyle, and beauty brands. The template features a tri-fold design in A4 size.

Company Profile Landscape Word Brochure

Company Profile Landscape Word Brochure

You can use this Word brochure template to design the perfect company profile to showcase your business in a professional way. It features a landscape view with fully customizable page designs. There are 16 custom page layouts included in this template.

Business Proposal Brochure Word Template

Business Proposal Brochure Word Template

A clean and minimal brochure template for MS Word. This template is designed for making business proposal brochures. The template has 16 pages with creative paragraph styles and image placeholders. It’s also available in InDesign format.

Free Law Firm Bi-Fold Brochure Word Template

Free Law Firm Bi-Fold Brochure Word Template

This is a bi-fold brochure template for Word, Apple Pages, InDesign, and Photoshop. It’s great for designing a simple brochure to highlight the services of a law firm. The template can be fully customized to change colors and fonts.

Modern Product Catalog Word Template

Modern Product Catalog Word Template

Designing modern and stylish product catalogs for your business will get much easier when you have templates like this one. It comes with 24 different page layouts for showcasing products in various ways. The template is available in multiple file formats as well.

Proposal Brochure Word & InDesign Template

Proposal Brochure Word & InDesign Template

You can use this Word brochure template to design attractive project proposals to win over clients. The template features 16 unique page layouts with fully editable colors, shapes, and fonts.

Business Plan Word Brochure Template

Business Plan Word Brochure Template

This brochure template can be easily customized with both MS Word and Adobe InDesign. It includes 48 different page layouts with one-click color change functions, customizable paragraph styles, and much more.

Conference Brochure for Word & InDesign

Conference Brochure for Word & Indesign

A perfect brochure template for designing a simple and minimal brochure for a conference. This is a bi-fold brochure that features designs for both sides. It comes in Word and InDesign formats and in A4 size.

Free Charity Tri-Fold Brochure Word Template

Free Charity Tri-Fold Brochure Word Template

You can download this brochure template for free to design a simple tri-fold brochure for a charity or non-profit organization. The template is available in Word, InDesign, Photoshop, and Illustrator formats.

Minimal Product Catalog Word Brochure

Minimal Product Catalog Word Brochure

This brochure template will allow you to design minimal product catalogs for modern brands. It includes 16 beautiful page layouts in A4 size. You can customize it in MS Word and Adobe InDesign.

Project Proposal Template for Word

Project Proposal Template for Word

This Word template comes with stylishly designed pages for creating attractive project proposals for various types of businesses and agencies. It includes 24 different page layouts with editable colors, fonts, and image placeholders.

Corporate Brochure Template for Word

Corporate Brochure Template for Word

You can use this Word template to create a simple bi-fold brochure to promote your corporate services and business. The template includes designs for all sides of the brochure with fully editable layouts.

Company Profile Brochure Template for Word

Company Profile Brochure Template for Word

Grab this brochure template to create professional company profile documents for your clients. It includes 40 custom page layouts with all the necessary designs for making a complete brochure for all kinds of companies. The template is available in Word and InDesign formats.

Free Trifold Agency Word Brochure Template

Free Trifold Agency Word Brochure Template

Another simple and free Word brochure template. This one features a cool tri-fold design that’s ideal for promoting agency services and packages. It comes in InDesign and Photoshop formats too.

Multipurpose Proposal Word Brochure Template

Multipurpose Proposal Word Brochure Template

Looking for a clean and minimal brochure template to design a project proposal? Then you’ve found the perfect Word template for the job. This Word brochure has a multipurpose design so you can use it to craft many different types of brochures. There are more than 16 page layouts included in the template.

Proposal Brochure Design Template for Word

Proposal Brochure Design Template for Word

This brochure template features one of the best minimalist designs we’ve seen. It takes inspiration from vintage design trends to create an amazing look for each page. And it’s perfect for making project proposal brochures for creative agencies. It includes 26 unique page layouts.

Company Profile Word Brochure Template

Company Profile Word Brochure Template

With this brochure template, you can design modern and professional company profile brochures for different types of businesses. The template includes 20 unique page designs with fully editable colors, fonts, and paragraph styles.

Solutions – Business Brochure Word Template

Solutions - Business Brochure Word Template

If you’re looking for a template to design a brochure for a startup or a digital agency, this template is perfect for you. It features a modern and attractive design that will surely grab attention. There are 20 page designs with 4 cover layouts in this template. And it comes in Word, Photoshop, and InDesign formats.

Modern Business Word Brochure Template

Modern Business Word Brochure Template

A stylish brochure template featuring a dark and creative color theme. This Word brochure can be easily customized to change colors and fonts however you like. It also comes with 16 unique page designs as well as in Word and InDesign formats.

Free Travel & Tour Bi-Fold Word Brochure Template

Free Travel & Tour Bi-Fold Word Brochure Template

Another simple and free brochure template for Word. This template features a tri-fold design and it’s made with travel and tour agencies in mind. You can also download the template in InDesign, Apple Pages, and other formats as well.

Clean Company Profile Word Brochure Template

Clean Company Profile Word Template

This brochure template comes with a clean and modern design that allows you to design company profiles for various types of businesses. It features a visual-centric page design and has 16 unique page layouts to choose from.

Landscape Project Proposal Word Brochure Template

Landscape Project Proposal Word Brochure Template

Just as the name suggests, this brochure template has a landscape layout design that lets you create all kinds of project proposal brochures with a unique approach. It’s compatible with Word and InDesign. And the template comes with 24 unique page layouts.

Interior Design Word Brochure Template

Interior Design Word Brochure Template

If you’re working on brochure design for an interior design brand, this Word brochure template is made just for you. It features 20 different page layouts with plenty of space for showcasing large images. The template is great for making catalog-like brochures as well.

Business Proposal – Word Brochure Template

Business Proposal - Word Brochure Template

Create an attractive and effective business proposal using this modern brochure template. It comes with 24 customizable page layouts in A4 size. All of the formatting and text styles are made on a 12 column grid. The template is available in both Word and InDesign file formats as well.

Graffiti –  Lookbook Magazine Word Brochure

Graffiti - Lookbook Magazine Word Brochure

Graffiti is a modern brochure template you can use to create a stylish lookbook-style magazine or a brochure for your business. It’s most suitable for fashion brands and retail stores. The template includes 25 custom pages with large image placeholders for showcasing your products and designs.

Free Modern Education Word Brochure Template

Free Modern Education Brochure Template

This is a free brochure template you can use to create a simple bi-fold brochure for an educational business or brand. The template is fully customizable and comes in multiple formats including MS Word, InDesign, Photoshop, and more.

Brand Guidelines – Word Brochure Template

Brand Guidelines - Word Brochure Template

A professionally designed Word brochure template for making brand and company guidelines documents. This brochure includes 20 unique page layouts in A4 size. You can easily edit paragraph styles, add images, and customize master pages to create a high-quality brochure using this template.

Brief Proposal Word Brochure Template

Brief Proposal Word Brochure Template

This Word brochure is made for putting together brief proposals for business projects and plans. It includes 6 page layouts for adding only the most important details of your proposal and creating a short yet precise document. The template comes in both InDesign and Word formats.

Lookbook – Minimal Word Brochure Template

Lookbook - Word Brochure Template

You can use this Word brochure template to design an elegant and beautiful lookbook to showcase your products and designs. The template is especially suitable for fashion design and creative agencies for presenting their portfolio. It includes 32 page layouts and comes in Word, InDesign, Affinity, and other formats.

Project Proposal – Landscape Word Brochure Template

Project Proposal - Landscape Word Brochure Template

If you’re a fan of landscape brochure designs, this Word template is perfect for you. It features a colorful landscape layout with 24 page designs. The template includes master pages, image placeholders, and easily customizable color options.

Free Freelance Proposal Word Brochure Template

Free Freelance Proposal Word Brochure Template

This is a very simple and free Word brochure template you can use to create a basic proposal for freelance projects. The template includes 7 page layouts you can easily customize to fit different types of projects.

Laggi – Company Profile Word Brochure

Laggi - Company Profile Word Brochure

Laggi is a Word brochure template that features a very professional design. It’s perfect for creating company profile brochures for various types of businesses and corporate brands. The template includes 25 custom page layouts in A4 and US Letter sizes.

MORIMO – Creative Agency Word Brochure Template

MORIMO - Creative Agency Word Brochure Template

This brochure template comes with modern and stylish page designs. It’s most suitable for creative agencies and brands as it includes a design filled with creative shapes and colors. The template features 14 page layouts with easily editable designs.

Ghania – Workbook & Lookbook Word Brochure

Ghania - Workbook & Lookbook Word Brochure

Whether you want to design a lookbook or a workbook for your business, this template will help you design both without an effort. The template comes with 25 unique page designs. You can also customize each page to your preference using either MS Word, Illustrator, or InDesign.

HEUZIA – Creative Agency Portfolio Word Brochure

HEUZIA Creative Agency Portfolio Word Brochure

This is a multipurpose brochure template that can be used to create various portfolio brochures for creative agencies and brands. It features 14 customizable page layouts in A4 and US Letter sizes. You can also customize it with InDesign or MS Word.

Free Construction Company Word Brochure Template

Free Construction Company Word Brochure Template

Another free bi-fold brochure template you can use to create a brochure for a construction company. This brochure template also comes in multiple file formats and features easily editable colors and text styles.

3 Color Project Proposal Brochure Template

3 Color Project Proposal Brochure

This modern brochure template is designed for professionals and agencies for creating winning project proposals with ease. The template comes in 3 different color schemes and you can edit it using MS Word or InDesign.

Felia – Microsoft Word Brochure Template

Check out this stunning 25-page brochure template perfect for virtually any purpose under the sun. The template comes in A4 Letter size, master pages, paragraph style, free fonts, and much more.

Corporate Brochure Template Word

Here we have a clean, modern 12- page brochure template for Microsoft Word that comes in a professionally crafted grid-based layout, A4 and US Letter sizing, and 300 DPI. Try out this template for your next business or corporate brochure.

Clean Microsoft Word Brochure Template

Next up is a clean, and minimal square trifold brochure template for Microsoft Word that can be put to use for virtually any business, corporate, or industry. It offers a range of features that really should be seen to be appreciated.

Free School Brochure Template Word

This colorful and fun trifold brochure template is purpose-built to showcase important information about a school, course, or class. The template is fully customizable in Microsoft Word, and can be downloaded without spending a penny.

Free Architecture Word Brochure Template

word brochure template

Looking for a simple and sophisticated brochure template for an architecture or interior design firm? We have the perfect option for you. This template features a gorgeous layout that can be fully tweaked using your own images, fonts, and brand colors.

Minimal Project Proposal Brochure Template

Minimal Project Proposal Brochure Template

This is a project proposal brochure template you can use to design proposals for creative projects. The template features 24 page designs and comes in US Letter and A4 sizes. It can also be customized with Word and InDesign.

Modern Project Proposal Brochure Template

Modern Project Proposal Brochure Template

Another creative project proposal brochure template featuring a minimal and clean design. The template is easily customizable with MS Word and InDesign. It also features 24 unique page designs, a 12 column grid, master pages, and more.

Landscape Project Proposal Brochure Template

Landscape Project Proposal Brochure Template

If you’re a fan of the landscape designs, this brochure template will be more suitable for creating a more attractive project proposal. It includes 24 page designs made in landscape view and comes in A4 and US Letter sizes.

Modern Business Brochure Word Template

Modern Business Brochure Word Template

This brochure template comes with 16 unique page designs you can use to make modern brochures for businesses and agencies. The template is available in A4 size and you can customize it using MS Word and InDesign.

Square Business Brochure Word Template

Square Business Brochure Word Template

A creative business brochure template featuring a square shape design. This is a tri-fold brochure template that comes in InDesign and Word file formats. Both versions are fully customizable to your preference.

Free Corporate Business Brochure Template

Free Corporate Business Brochure Template

This free brochure template comes with a professional design and in multiple file formats, allowing you to customize it using Word, Apple Pages, and Photoshop. It includes both front and back designs as well.

Free Professional Brochure Template

Free Professional Brochure Template

A yet another free and professional tri-fold brochure template you can use to craft brochures for modern businesses. This template also comes in multiple file formats and it’s ideal for making brochures for networking events.

Delicate – Word & InDesign Brochure Template

Delicate - Word & InDesign Brochure Template

This is a tri-fold brochure template you can use to design a simple brochure to promote your business or agency. It comes in MS Word and InDesign file formats and includes an easily customizable design.

Lifestyle & Fashion Brochure Template

Lifestyle & Fashion Brochure Template

A creative brochure template made for lifestyle and fashion related businesses and agencies. This tri-fold brochure template is most suitable for making a simple leaflet to showcase your services and products. The template is available in Word and InDesign formats.

Rose – Feminine Brochure Template

Rose - Feminine Brochure Template

The beautiful and elegant design of this brochure template makes it most suitable for promoting fashion, beauty, and other feminine products and businesses. The template comes in 20cm x 20cm size and it can be customized with InDesign and MS Word as well.

Minimal Project Proposal Word Brochure Template

https://elements.envato.com/proposal-9Z9VVM

This Word brochure template is created for businesses and agencies that appreciate minimalist designs. The template is available in A4 and US Letter sizes featuring clean design and layouts. You can use it to create a professional project or client proposal.

Krypton – Corporate Word Brochure Template

Krypton - Corporate Word Brochure Template

Krypton Word template comes with a modern design. This Word brochure is ideal for creating company profiles and proposals. It includes 12 unique page designs and available in Word and InDesign file formats.

Company Profile A5 Word Brochure Template

Company Profile A5 Word Brochure Template

This Word brochure template features a creative landscape design. It comes with 16 different page layouts for creating professional company profile brochures. The template is available in A5 size and in InDesign and Word file formats.

Free Bifold Brochure Template

Free Bifold Brochure Template

This simple bi-fold brochure template is perfect for making a brochure for a creative or photography agency to showcase their work and services. The template is free to use and it comes in multiple file formats.

Free Travel Trifold Brochure Template

Free Travel Trifold Brochure Template

If you’re looking for inspiration to design a brochure for a travel or tour agency, this free template will come in handy. It’s compatible with Word, Photoshop, Illustrator, and Apple Pages.

Proposal and Portfolio Word Brochure Template

Proposal and Portfolio Word Brochure Template

A clean and minimal Word brochure template you can use to make many types of project proposals and portfolio brochures. The template is available in A4 and US Letter sizes. You can also edit it using InDesign and Apple Pages as well.

Business Flyer Word Brochure Template

Business Flyer Word Brochure Template

A creative business flyer brochure template. This template comes in 2 different designs featuring light and dark color themes. It’s available in A4 size and you can customize it using Photoshop, Illustrator, and InDesign as well.

Iceberg – Project Proposal Word Brochure Template

Iceberg - Project Proposal Word Brochure Template

A simple and modern brochure template for creating professional project proposals. This Word template features 28 custom-designed pages in A4 and US Letter sizes. It’s also available in InDesign and Apple Page file formats.

Minimal Business Flyer Word Brochure Template

Minimal Business Flyer Word Brochure Template

This minimalist business flyer template is perfect for creating a simple brochure to promote your business and agency. You can easily customize it using either MS Word, Photoshop, or InDesign. The template is available in A4 size.

Free Vivid Shapes Event Brochure

Free Vivid Shapes Event Brochure

This colorful free brochure template comes directly from Microsoft’s Word template library. It’s fully customizable and it’s perfect for crafting a brochure for events and conferences.

Free Nonprofit Brochure Template

Free Nonprofit Brochure Template

This simple and free brochure template is ideal for non-profit and charity organizations. It’s fully compatible with MS Word and you can easily change its colors and text as well.

Business Brochure for MS Word

This is a professionally designed brochure template for corporate and small to medium size businesses. The template features 20 pages with various page designs, which can be used to craft brochures for various purposes, including business flyers and product showcases. The template is available in both Word and InDesign versions.

Microsoft Word Project Proposal

This brochure template is designed for creating project proposals. It includes a 40-page design with all the necessary elements of crafting the perfect brochure for winning over your clients. The template comes to you in Word and InDesign file formats and you can easily customize them to change colors, replace images, and backgrounds as well.

Case Study Booklet

Working on a case study report? Then this brochure template will come in handy. The template features 16 pages and it’s available in both A4 and US Letter sizes. You can also easily edit and customize it using InDesign and MS Word as well.

Creative Project Proposal

Whether you’re working on a proposal for a web design project or a new promotional budget proposal, this stylish and creative brochure template will help you get the job done like a professional. It includes a 40-page design in both A4 and US letter sizes. You can also customize and change its colors with just one-click.

Square Product Brochure

This is a brochure template designed specifically for showcasing products. The template features an image-centric design that will allow you to easily highlight different features of your products using images to attract and win over your customers. It’s available in InDesign and MS Word file formats.

Proposal and Portfolio Template

A clean and minimal proposal template that can also be used to showcase your portfolio. This template is available in MS Word, InDesign, and Apple Pages file formats for easily editing the file using your favorite app. It’s ideal for crafting a project proposal for a web design or a creative agency.

Creative Business Flyer

This is a template designed for creating a simple flyer for showcasing your products and services. It’s most suitable for creative agencies and businesses that provide services. The flyer is a double-sided template that comes in A4 and US letter sizes.

A4 & US Letter Brochure Template for Word

This is a multipurpose brochure template that can be used to create different types of brochures for various businesses. It features a 16-page design with lots of images, which makes it perfect for travel and hotel businesses.

Clean Proposal Template

A clean and a creative proposal template that comes with a design that’s ideal for making brochures for agencies and corporate businesses, especially for product and marketing purposes. The template includes 25 pages and it’s available in both US Letter and A4 sizes.

Brand Proposal Template

A proposal brochure template designed for brands and businesses. The template features 16-page design in A4 and US letter sizes. You can easily customize it using either MS Word or InDesign.

Company Proposal Template

With a 32-page design complete with all sections of a brochure, this proposal template will allow you to present your business or products in a professional way. The template features a 6/12 content column grid design in easily editable Word and InDesign file formats.

Simple Business Brochure

This is a simple brochure template that’s compatible with both MS Word and Indesign and comes in US Letter and A4 sizes. It’s ideal for creating a business or a services brochure for a small business, creative agency, or a retail business.

Minimal Magazine Template

If you’re planning on publishing a brand magazine to promote your products and services or even creating a catalog for a fashion business, this template will help you get a head start. This is a minimal magazine template that comes in A4 size and it’s available in MS Word and InDesign.

Sponsorship Proposal Template

This is a template crafted specifically for marketing purposes. Whether you’re seeking a sponsorship or offering one, it will help you craft a winning proposal. The template features 18 pages with a fully-illustrated design. You can also easily customize it to change its colors and images.

Professional Business Brochure Template

This creative brochure template is perfect for designing a brochure to promote your services or products. It’s available in MS Word and InDesign formats and features 26 gorgeous pages crafted with a professional design.

Web Design Proposal

This template is a project proposal brochure that’s designed specifically for web design agencies. Although, you can also use it for promoting other types of projects and services as well. The template can be easily customized using Word or InDesign.

Creative Proposal Template

Featuring a 12 column grid, this proposal brochure template comes with a creative design. It includes 28 pages and comes in ready-to-print A4 size as well as US letter sizes.

Company Flyer Templates

A yet another flyer template for crafting project or business services brochure. It includes 3 different flyer designs for you to choose from, all of which are available in MS Word and InDesign file formats.

Trifold Brochure Template

This brochure template also features a trifold design and it comes in A4 and US letter sizes. The template features a minimal and a professional design that’s ideal for corporate and large businesses.

Word Proposal Template

This 24-page proposal brochure template can be used to craft several different types of proposals, including creative projects, web design projects, marketing, and more. The template also features a fully-customizable grid-based layout.

5 Brochure Design Tips

If you’re new to brochure design, these simple tips will help you get a head start on designing a more effective brochure for your business.

1. Keep It Simple

When it comes to brochure design, using a minimalist approach for the content layout is a great way to maximize the use of free space. It also makes way for clear formatting of text and images to reduce clutter as well.

minimal Brochure

Of course, this means you’ll have to plan and prepare your copy to fit into a minimalist content layout. Using a pre-made brochure template will help you approach this process the other way around by planning your content according to the template design.

2. Pick a Brochure Layout

Depending on the type of goals you want to achieve with your brochure, you should also decide on what type of layout you’ll be using for your brochure.

Art Director Brochure Trifold

While there are many different brochures out there like multi-page brochures, two-fold brochures, and tri-fold brochures, each of these types also comes in various sizes and shapes as well (eg: square brochures, US Letter size). It’s up to you to choose one that’s appropriate for your brand and purpose.

3. Use Custom Fonts

Fonts are your best friend in creating more effective brochures. Since brochures are usually filled with text, titles, and subheadings, using the right pair of fonts goes a long way to provide a better user experience and to enhance readability.

Ice Cream Shop Brochure Trifold

Many premium brochure templates include free fonts, but consider using a pair of premium fonts to add more quality and a professional look to your brochure design.

4. Add Shapes and Images

Art Gallery Brochure Trifold

Take full advantage of shapes and images to make your brochure more visually appealing. In fact, you can use shapes as placeholders for placing images inside brochure pages as well.

5. Include a Call-to-Action

A call to action (CTA) is the most important part of any brochure. But, many designers often neglect the importance of the CTA and fails to make it clearly visible. Make sure your brochure has an attention-grabbing CTA that gives clear directions for users to take action.

30+ Top Graphic Design Trends for 2025

Featured Imgs 23

What’s hot in graphic design? One of the things people always want to talk to me about is graphic design trends. Here’s a preview of what’s going to be hot in the coming year.

It’s such an interesting topic because there are trends that change slowly over time – just look at the long evolution of flat design to where we are now – and others that seem to flip overnight.

Should you always rush to use the latest graphic design trends in your work? Of course not. But it’s helpful to pick up new ideas, find inspiration, and see what types of techniques and styles are shaping our industry.

1. AI Surrealism

surreal ai trend
AI Surrealism trend

Designers have mixed feelings about the impact of AI in the design industry. However, whether you like it or not, it’s evidently clear that AI art and generative graphic design are here to stay. Even Adobe is making a huge shift to focus on generative AI by integrating more and more AI tools into its software suite.

We will surely see more AI-generated art and graphics this year and it will also give birth to new AI-themed design trends. AI Surrealism is such a trend that’s already getting popular among designers and some call it the “future of AI art”.

The world’s largest AI art exhibition, also dubbed AI Surrealism, is a great showcase of the new trend and the possibilities it holds.

This trend is mainly about creating surreal artworks with the help of generative AI tools. Back in the day, we relied on hand painting and photo manipulations to create surreal art. But with the help of AI, it’s now much easier to generate much more realistic-looking surreal art.

We are already seeing surreal AI art being integrated into various advertising materials and brand campaigns. It will surely be an interesting trend to watch.

2. Neo-Brutalism

brutalism trend 1
brutalism trend 2

While it’s often frowned upon, sometimes it’s okay to break the rules, think outside the box, and create designs that disregard the traditional design principles. One trend that openly welcomes you to break all those rules is Neo-Brutalism.

It’s not exactly a new trend but the neo-brutalism designs are getting much more attention these days and we hope it will make a grand return this year.

The way this design trend allows designers to go wild with their own unique ideas to create uncommon layouts that stand out is what we admire the most.

Now more than ever, we need more designers to think creatively, use color palettes that attract attention, and design typography that looks weird. Let’s face it, without those designs, the world will be a boring place.

3. Retro-Futurism

retro futurism 1

retro futurism trend 2

It’s remarkable how classic sci-fi novels and old movies were able to predict many of our modern technologies back in the day even before they were conceptualized. This design trend is all about capturing that retro-futurism into artworks.

The retro-futurism trend sees designs combining retro design elements from the 1980s with futuristic ideas to create unique graphic designs.

Classic retro technology is also a big part of these retro-futuristic designs. You’ll see plenty of references to things like arcade game machines, neon signs, and comic book-style color palettes as well.

This marriage between the future and the past gives birth to some truly remarkable designs across various industries, including posters, product labels, and advertising campaigns.

4. Geometric Patterns

geometric art trend
geometric art trend 2

The geometric design trend went through a series of phases over the past few years. We saw geometric portraits, artworks, backgrounds, and much more. The latest in this ongoing trend to take over the design world is geometric patterns.

The use of geometric shapes in branding designs and art is fairly common these days. Those colorful geometric shapes and patterns certainly add a bit of flair to any design. They also help accentuate specific parts of a design like icons on websites and call to actions.

With geometric patterns, however, it takes a different turn. You will now see geometric patterns crossing over to different parts of your design, including the images. For example, adding layers of geometric patterns on top of images is a weird but creative approach that brings more attention to the overall design.

5. Art Deco

art deco trend
art deco trend 2

New trends will always come and go but there are some design trends that never die off. Art Deco design style is one of those trends that deserves to be classified as a timeless trend.

We saw a rise in Art Deco-style designs over the course of the last few months. Many brands have used it for product packaging, logos, and even website designs.

The use of gold colors with a mix of classic Jazzy patterns is also bringing back the old-school letterpress designs into the modern days.

We will likely see this style trending throughout this year as well. Thankfully, this is a trend that we love to see every day. The classic 1920s-inspired Jazz Age-style designs are something that never disappoints.

6. Adaptive Brand Designs

Adaptive Brand Designs 1
Adaptive Brand Designs 2

The days of using the same logo design and color palette across multiple platforms are over. Brand identities are now becoming more adaptive and dynamic. And this new trend seems to be only growing in popularity.

Adaptive brand designs see brand identities getting more flexible with color palettes, logo designs, and typography by using different colors and design elements based on context for different platforms.

The brand logo used on the website will not look the same on a poster or business card. The colors and even sometimes the shapes will change. This is all part of making brands more relatable and engaging across different audiences, regions, and cultures. It’s starting to prove effective for many brands as well.

7. Glitch Effects

Glitched Designs 1
Glitched Designs 2

Glitch effects have been around for a while. Especially with the rise of the futuristic cyberpunk-style design trends, we’ve been seeing various forms of glitch effects over the past couple of years. The latest to join this evergrowing list of glitch effect trends is the glitched typography.

This trend completely transforms typography designs by giving them a distorted and glitched look and feel. It’s especially a popular trend used mostly by technology, AI, and science-themed graphic designs. And it fits perfectly with everything from posters to custom t-shirts and more.

The glitch text effects are perfect for showcasing innovation and disruption through your designs as they add a sense of rebellious vibe to your typography designs.

8. Algorithmic Patterns

Algorithmic Patterns 1
Algorithmic Patterns 2

This is one of the trends that has been hidden away for quite some time but it’s slowly making its way over to the world of design.

Algorithmic design is all about using various technologies to render and generate designs. Generative AI is the most common method used for this type of creation but it’s not the only way to create algorithmic designs.

In the first example above, you see patterns generated by a custom-built Javascript program using SVG elements to render unique arrangements. You’ll notice how it creates a subtle chaotic vibe for the design with some elements overlapping one another. And it’s all part of the aesthetic of this design trend.

Pushing the boundaries of technology and using unique ways to create designs is how you can move an industry forward. Hopefully, this new trend will be more popular this year.

9. Gradient Depth of Field

Gradient Depth of Field 1
Gradient Depth of Field 2

Commonly used in photography, the depth of field effect is one of the most effective ways of creating a sharp focus for the main subject in a scene. This effect is also used in the design world for making various creative graphics.

Designers have found a unique way to utilize gradients to create more engaging and dynamic graphic designs. This trend involves using gradients to create a subtle depth-of-field effect that effectively highlights the main elements of a design.

With this gradient depth of field effect, you can create bold 3D-like backgrounds and objects that bring more attention to the core elements, whether it’s a logo, title, or shape.

10. Mythological Logo Designs

Mythological Logo Designs 1
Mythological Logo Designs 2

Incorporating mythological creatures, shapes, and elements in branding designs, logo designs, and signage has been one of the hottest trends that have been on the rise over the past few months.

This trend brings back an iconic design approach used across millennia to make designs more complex, iconic, and memorable. It not only creates a personalized look but also adds character to brand identities.

After seeing overly simplified logo designs and bland signage designs over the years, this is a trend that we would love to see grow more over the coming months.

11. Classic Textures

Classic Textures 1
Classic Textures 2

Brands are embracing vintage textures like never before and for good reason. When it comes to adding depth and classic aesthetic to designs, vintage textures are the go-to choice.

Graphic designers have managed to use classic textures more creatively to design unique looks for logos, badges, and various other brand identity elements. It’s the perfect approach for giving a vintage feel to designs.

Using rough, weathered, stipple, dust, and even polka dot style textures and patterns offers a way to add an authentic look to separate your design from the vast majority.

12. Bubble Typography

bubble typography trend 1
bubble type trend 1

We all love cute and chunky typography designs. This style of typography is often the best approach for giving your text a more casual and fun vibe.

Usually, we see bubble-style titles and headings in fun posters and flyers. However, we are now starting to see the bubble typography trend taking over branding designs as well.

Readability-wise, it’s not the best approach to designing better typography. However, it sure seems to fit in nicely with specific brands and projects. We might even see a strong comeback of the good old bubble graffiti-style typography this year.

13. Retro-Vintage Art

retro vintage art 1
retro vintage art 2

There’s a reason why either the retro or vintage design trends never seem to go away. They are here to remind us of our past and the simpler times and infuse a bit of nostalgia into our lives. Rest assured, that holds a permanent place in our hearts as well as in the design world.

The latest trend in the graphic design world is combining the two styles together to create retro-vintage art. This sees unique artworks that feature elements from both retro and vintage design styles.

Some take inspiration from retro designs such as tarot cards and comic books while mixing in some vintage typography. While other designers use the opposite approach.

Either way, these retro-vintage artworks are truly delightful to explore and we hope to see more of these throughout this year

14. Dark Design Themes

graphic design trends
graphic design trends

Dark graphic design themes are a big trend that looks great for digital design and can require precision for top-notch printing. This trend features dark – often black, but not always, backgrounds with a dark color palette. There’s generally just enough contrast for readability, but not too much.

This graphic design trend comes out of the use of dark mode on phones and devices because users like the shift. With many web projects, designers who opt for a dark design theme will sometimes include a “light mode” toggle so that users can choose how to view the project.

Dark design schemes take a lot of planning to get just right. Colors need tweaking to ensure there’s ample contrast and in print, reverse printing can have some challenges to consider (especially with medium type and printing).

Play with shadows and image framing to make the most of this graphic design color trend.

15. Personal Avatars

graphic design trends
graphic design trends

Graphic designers everywhere are creating personal avatars for everything from their portfolio sites to social media. These avatars are a stylized version of the designer and can show style, creativity, and create a connection with the user.

These avatars come in a lot of styles, but most predominantly we are seeing versions that look like the designer and are used in the place of a photo.

In the two examples here, the graphic designer takes a slightly different approach. Simona Nikolova uses a large personal avatar to help you get to know her for her portfolio site. The avatar is in a flat, cartoon style.

Brett Williams pairs his real image with a three-dimensional avatar in a gamified-style portfolio design. His avatar isn’t front and center but it includes some nifty animations.

16. Inclusive Visuals

graphic design trends
graphic design trends

Almost every project – from website designs to print collateral to event posters – are focusing on more inclusive visuals.

This includes images, videos, illustrations, icons, and even voice and sound. What was once a default to include a seemingly white, male representation by default has expanded to include people of all races and genders, sizes, and ability levels.

This push to make projects more inclusive is part of a broader effort that has trickled into the graphic design space. What’s nice is that it expands the opportunity for projects to reach more people and wider audiences while providing a new set of design options.

This graphic design trend is visual as well as something that makes you feel good about projects and the people you are working with.

17. Bolder Background Patterns

graphic design trends
graphic design trends

It’s time to go a little crazy with background graphic design patterns. Forget the minimal styles that have been popular for some time and think bolder!

From colors to patterns to effects that seemingly split between the background and foreground, bold designs are trending in a major way. This graphic design trend works because it catches your attention.

Bold backgrounds (particularly with layer effects) can be quite stunning when paired with more simple typography or other design elements. Boldness may come in the form of color, pattern, size of background objects, or in the case of websites, motion.

The trick to making this trend work is to ensure that everything has a place and there’s good eye flow between elements. With a bold background, foreground elements might have to be larger or bolder to ensure there’s enough contrast for optimum readability.

18. Text Layer Effects

graphic design trends
graphic design trends

Layered text effects have long been a print graphic design technique, but now it’s beginning to trend for website projects as well.

By layering text effects including color, motion, or size; you can turn typography into the dominant visual effect in the design.

In the examples above, text layer effects are accomplished two ways, both with stunning success:

  • Studio Boiler uses motion and color variation to draw the eye to a longish headline in the design. The color variation when the animated blob moves through the text is so interesting that you have to look.
  • Mrs & Mr uses bold contrast with text layers to draw attention and create interest. The strong weight, size, and movement choices allow a simple design to have a lot of impact.

The challenge with layered text effects is that they can fall flat when the use of typography isn’t almost perfect. You want to ensure that all text elements are readable and help users understand the reason they are interacting with the design.

19. Faceless Imagery

graphic design trends
graphic design trends

To mask or not to mask in images? That’s a big concern for designers and brands. The answer seems to be more designs with “faceless” imagery.

This includes plenty of silhouettes or images that show people from behind.

It serves two purposes. For some, it allows designers to work with images that might already be in the brand library without having to retake photos and it hedges on health and society norms.

In addition to fewer images with faces, expect to see fewer images of people in groups as well.

20. Oversized Elements

graphic design trends
graphic design trends

Oversized design elements – from images to typography – are dominating digital and print graphic design.

With digital projects, many of these oversized elements are accompanied by animation and scroll effects that help you see the rest of the picture. Oversized use helps encourage interaction and scrolling in these instances.

Oversized elements also have another commonality – design elements that overlap, such as images over text. While this isn’t a technique that’s often recommended, it’s increasingly popular.

It works with simple typography with only a word (or two) that’s understandable while partially covered. The result can be beautiful, impactful, and impressive.

21. Experimental Typography

graphic design trends
graphic design trends

Experimental typefaces are in.

These specialty fonts, which come in all manner of styles and options, are adorning all types of projects with a modern style that creates a unique and personalized feel.

Experimental typefaces include anything that’s a little different, including fonts with edgy and funky lines or strokes, animation, 3D elements, color, illustrations, and variable styling. They are identifiable because you can’t look at these typefaces and pinpoint a name or exact style for them.

What’s great about experimental options is that they feel truly custom for projects.

22. “Organic” Look and Feel

graphic design trends
graphic design trends

For the last few years, there has been a push to create more authentic graphic design elements that connect better with audiences. That has evolved into a more “organic” look and feel.

The organic look is deceiving because it looks like a simple, design-less design. But it can be a lot of work on the part of the designer that looks so organic, just sketched out, or fresh.

You’ll know these designs because they seem to mean something. They connect and resonate with audiences and have that “anyone-could-have come-up-with-this” look. (Yes, it may be annoying to hear or think, but that’s the visual aesthetic here.)

Organic graphic design uses logos without a lot of elaborate color or adoration – think of styles that are popular with startups – and tends to feature simple typography and color palettes. Products might be made from sustainable packaging or materials as everything plays together with this trend. Organic in design is organic by nature.

23. Heavy Typography for Impact

graphic design trends
graphic design trends

On the other end of the design spectrum is the next trend for 2021: Heavy typography. Big, bold, thick-stroke typefaces seem to be popping up everywhere.

The way to make this trend work is to ensure that supporting text and art elements are easy to read and understand

In addition to bold strokes, many of these typefaces also feature funky shapes, animation, or other techniques designed for getting attention. This trend is anything but boring, and maybe most surprisingly, some of the type displays are focused less on readability than user engagement.

With that in mind, the way to make this trend work is to ensure that supporting text and art elements are easy to read and understand. They should take on a simple shape and function to support heavy, more impactful typography.

This style also works better for more established brands that have a look, feel, and voice or mood that users already know. It works like this: Even if you can’t read all the words on a website, you know what website you are on thanks to consistent brand style and feel.

24. 3D Effects and Depth

graphic design trends
graphic design trends

Graphic design is getting a big dose of reality.

From three-dimensional shapes and layers to depth that makes something seem to jump off the canvas, this trend seems to be growing by leaps and bounds. It’s somewhat of a throwback to skeuomorphism, but this time the graphic elements are more realistic than ever.

In the digital space, 3D effects are often paired with animation that makes elements come to life. Movement is slow, intentional, and rooted in realism. (It takes a lot of work to make something on the screen look and act that real, but the payoff can be worth it!)

The best uses of 3D and depth work in concert with the story the design is trying to convey. It shouldn’t feel forced or require too much thought to understand why elements are designed in this manner.

25. Bright Color

graphic design trends
graphic design trends

The use of bright colors for everything from backgrounds to images to user interface elements was one of the biggest graphic design trends of 2018 for sure.

Palettes with lots of bright colors in interesting shapes or typography have been huge this year.

Projects featuring vivid color palettes have been dominant in website projects and redesigns as well as print promotion and elements. Many of these colors take a cue from Material Design palettes, which are bright and bold featuring colors such as blue, purple, and pink.

The two places where color has shown up are in product and packaging design which carries over to other elements such as website design. RXBar, above, is a prime example of this trend in action. Every color is distinctive and the packaging and website design are perfectly married.

But that’s not the only application of the bright color graphic design trend.

Designers are also using more rainbow-inspired palettes that break the rule of using just two or three colors for the design. Palettes with lots of bright colors in interesting shapes or typography have been huge this year.

26. Three-Dimensional Still Life Elements

graphic design trends
graphic design trends

It seems like designers are itching to do three-dimensional design projects. That is showing up in staged elements and still-life representations of elements and objects in a 3D space – real or created.

This concept creates a highly engaging canvas and representation for product placements and shows how something might look or feel in real life. These designs are often rather elaborate, although they might not look like it at a glance, and might feature real and created objects.

This graphic design trend shows imagination in action.

27. Gradients

graphic design trends
graphic design trends

Gradients are everywhere – as backgrounds, as photo and video overlays, inside images, and the list goes on.

Color has been a big deal in 2018 and gradients have been a big part of that movement. The same bright colors that have been popular on their own are also trending choices for gradients.

But not all trending gradients are bold and bright. Some are more subtle with a soft color variation. They can be used with real elements or illustrations and typography.

28. Moving Shapes and Blobs

graphic design trends
graphic design trends

There is something majestic about animated shapes and blobs. This design trend centers around “shapeless” shapes that move slowly (or sometimes with a little more pep) in the background of a design.

Blobs can be large or small and often feature bright colors or serve as a dominant art or eye-tracking element to help users navigate a design.

But the best part is this trend is a little funky and fresh without trying too hard. You can deploy some fun animation without overthinking it and develop a design pattern that’s engaging for users even when the project might lack other imagery such as photos or video.

The biggest users of this trend seem to be startups or smaller-scale projects for that reason. And the innovative designs are worth a look.

29. Minimal Navigation

graphic design trends

Whereas mega menus were all the rage a few years back, there’s been a shift to more minimal and even hidden navigation elements. This takes a cue from mobile (where most users are viewing websites anyway) to create a more open canvas and streamline user experiences.

While there are pros and cons to “barely there” navigation, the graphic design benefits from a clean canvas and more creative options for tucking away those “pesky” navigation elements.

Both examples above do this in different ways. Blab uses a create square menu button at the bottom left of the screen. Le Mordue doesn’t even show navigation on the home screen, it pops in as users scroll.

30. Authentic Imagery

graphic design trends
graphic design trends

With everyone trying to connect in a true way less polished, authentic images are dominating design projects. Even commercial photography is shifting to look more like snapshots for these projects.

More authentic imagery is not amateurish; it’s just a different style.

And while the look is a little less polished, it works.

This trend works because it feels more real. It also crosses over to other places where design elements are used for a brand, such as social media.

You can capture this trend using stock imagery – although it can get tricky fast – but the better alternative is to have a conversation with your photographer/videographer about what you want to do visually. More authentic imagery is not amateurish; it’s just a different style.

Higher screen resolutions are making it more important than ever to have high-quality images and—even if the trending style is a little laxer—the quality of the photography should not be.

Conclusion

What new design ideas are you most looking forward to using in graphic design projects this year?

The thing I love about these concepts is that they are usable. There’s nothing better than merging beautiful design with a highly usable experience.