Day: May 29, 2015 | Fuel Your Blog

May 29, 2015

Deadly Conversion Busters: How to Fix a Horrible Headline

Headlines can make or break your conversions.

How do you craft a headline that works every time?

In this episode of The Mainframe, Chris Garrett and Tony Clark reveal:

Why being clever might be the easiest way to tank your offer
How your audience targeting is the key to developing your headline strategy
Testing and getting out of your own way
What your headlines really need in order to connect with your prospect
The 4U technique for getting your headlines right

Click Here to Listen to

The Mainframe on iTunes

Click Here to Listen on Rainmaker.FM

About the author

Rainmaker.FM

Rainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand business advice from experts, whenever and wherever you want it.

The post Deadly Conversion Busters: How to Fix a Horrible Headline appeared first on Copyblogger.

May 29, 2015

Solve Your Online Proofreading Problems With This Simple Trick

This episode of Rough Draft is for anyone with limited time and limited proofreading skills. Like host Demian Farnworth.

There’s a common myth web writers fall for: the idea that proofreading online isn’t nearly as important as writing for print. If you believe that, you would be wrong.

Proofreading is essential.

So today Demian is happy as a kitten to introduce you to Stefanie Flaxman, Copyblogger’s Editor-in-Chief, who will help you choose the right words and teach you time-saving ways to improve your copy.

You are going to love Stefanie because she doesn’t consider herself a defender of language … she considers herself a defender of the writer.

That means she’s full of neat tricks and deep wisdom about writing clear, concise, and compelling copy for the web. From the proofreader’s perspective.

In this 16-minute episode of Rough Draft with Demian Farnworth and Stefanie Flaxman, you’ll discover:

That some things you write online are actually permanent (in other words, can’t be changed)
Whether or not people are more forgiving online
What kind of proofreader never to hire
The dead-wrong way to use language
A time-saving exercise that will solve most of your proofreading problems
When it’s okay to make language errors or break grammar rules
How profanity can make your writing look worse

Click Here to Listen to

Rough Draft on iTunes

Click Here to Listen on Rainmaker.FM

About the author

Rainmaker.FM

Rainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand business advice from experts, whenever and wherever you want it.

The post Solve Your Online Proofreading Problems With This Simple Trick appeared first on Copyblogger.

May 29, 2015

A New Way to Think About Your Show’s U.S.P.

One of the common threads from the speakers at Authority Rainmaker was the importance of differentiation.

In this new episode of The Showrunner, Jerod Morris and Jon Nastor provide a new way to view the unique selling proposition of your show.

After opening with a brief discussion about incredible benefits you can gain from taking online relationships offline, Jerod and Jon dig into differentiation.

During their discussion, you’ll learn:

What Sally Hogshead meant by “different is better than better” (and how it will help your show)
Why you need to know what your “unique show positioning” is
How to differentiate your show through the format you choose
Why being “unique” does not mean doing something that’s never been done before
Other ways to differentiate, including: style, schedule, timing, take
Why you should actually be glad when some people don’t like your show

Click Here to Listen to

The Showrunner on iTunes

Click Here to Listen on Rainmaker.FM

About the author

Rainmaker.FM

Rainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand business advice from experts, whenever and wherever you want it.

The post A New Way to Think About Your Show’s U.S.P. appeared first on Copyblogger.

May 29, 2015

Chris Brogan on the Business of Being Yourself

As cliché as it sounds, some of the best business advice you can get is simply … be who you are.

It sounds impractical that in a ruthless world filled with corporations, venture capitalists, and never-ending competition, we’re encouraged to drop our personas and keep things real.

From being different, to taking risks, you’ll gain a tremendous amount of knowledge in this episode of No Sidebar. Chris Brogan says, “We often mistake busy for progress,” and he’s no rookie when it comes to giving entrepreneurial advice.

Listen up and take notes, as one of the most successful marketing and social media guys on the planet takes the floor.

In this 25-minute episode of No Sidebar, host Brian Gardner and Chris Brogan discuss:

What Sally Hogshead said at Authority Rainmaker that rocked Brian’s world
Being busy vs. being blessed
The best piece of advice that Brian Clark gave Chris
Why Chris says “yes” to most of the podcast interview requests he gets
How a joke landed Chris a $40,000 client experience
Why trying to mimic someone else’s success is a bad idea
What a nine-year-old teaches us about business models

Click Here to Listen to

No Sidebar on iTunes

Click Here to Listen on Rainmaker.FM

About the author

Rainmaker.FM

Rainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand business advice from experts, whenever and wherever you want it.

The post Chris Brogan on the Business of Being Yourself appeared first on Copyblogger.

May 29, 2015

Online Marketing News: Search Shake-up, Mobile Reps Revenue, SERP Food

Why Do We Follow Brands on Social Media? [Infographic] – Did you know that social networking is the top online activity in the US, with the average American spending 37 minutes per day on social media sites? It’s also a fact that around 46% of web users look towards social media when making a purchase. Find out more about Why we follow brands on social. GO-Gulf

Google Confirms Changing How Quality Is Assessed, Resulting In Rankings Shake-Up – Earlier this month, many webmasters noticed significant Google ranking changes. Google has finally confirmed those ranking changes with us. Search Engine Land

STUDY: The Impact of Age Range on Facebook Ad Auction Price Tags – What effect does the age range selected during ad targeting on Facebook have on pricing in the social network’s ads auction market? SocialCode, a Facebook Marketing Partner, sought an answer to that question. SocialTimes

Bitly Introduces New Tool To Understand How People Share – Today, we’re thrilled to introduce Audience Intel, the new way for marketers to understand how customers interact with their content – whether created by you or by the Bitly Network. Bitly

Google Partners With Delivery Companies, Now You Can Order Food Right From the SERPs – Google has announced a partnership with six delivery providers across the United States, which will help facilitate a new service Google is offering within its search results. Search Engine Journal

STUDY: Global Social Media Ad Spend to Reach Nearly $36B in 2017 – Global ad spending on social media will total $23.68 billion this year and reach $35.98 billion by 2017, accounting for 16 percent of all digital ad spending worldwide, according to the latest projections from digital consultancy eMarketer. SocialTimes

Senior Digital Marketers’ Top Priorities and Challenges – Storytelling is both a top priority and a top challenge for senior marketers, finds Experian Marketing Services in its latest annual Digital Marketer Report [download page]. The survey results also suggest that profiling customers remains a challenge, although overcoming organizational silos is surprisingly not viewed as much of a priority. MarketingCharts

Digital Ad Spend Hits New $49.5 Billion High In 2014; Mobile & Social See Greatest Growth – Search remains the biggest spend overall, with desktop search as the biggest single channel at 38% of spend. Marketing Land

STUDY: Facebook Is the Dominant Social Network for Marketing by SMBs – Small and midsized businesses: Ignore Facebook at your own peril, according to new research from Gannett digital marketing company G/O Digital. SocialTimes

IAB: Search Was 50% Of US Digital Ad Spend In 2014, Desktop Still Bigger Than Mobile – Search was $24.6 billion of digital ad spend last year. Desktop outpaced mobile search spend nearly 4-to-1. Search Engine Land

Mobile to Represent More Than 11% of U.S. Local Media Revenue by 2019 – A new study from BIA/Kelsey shows that local media spend is steadily shifting toward digital, with mobile representing 11.5 percent of overall ad revenue by 2019. ClickZ

STUDY: How the NSA’s Prism Initiative Affected Americans’ Social Media Use – How have U.S. Internet users changed the way they view and manage privacy on their social media accounts since the National Security Agency’s Prism initiative came to light nearly two years ago? The latest study from Pew Research Center examines the changes in Americans’ perceptions and behavior since the news of Prism broke. SocialTimes

What were the top online and digital marketing news stories for you this week?

Thanks for reading and have a great weekend!

Infographic: GO-Gulf

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The post Online Marketing News: Search Shake-up, Mobile Reps Revenue, SERP Food appeared first on Online Marketing Blog – TopRank®.

May 29, 2015

New media partnerships and ad solutions for mobile app promotion

As complexity increases in the app ecosystem, successful developers are looking for new ways to measure, manage, and optimize across multiple ad networks and operating systems. This morning, at our annual I/O conference, we announced via Livestream a new set of media partnerships and ads offerings designed to meet the unique needs of mobile app marketers.

Transparent, open and reliable measurement solutions

For app developers looking to drive installs and engagement, it’s critical to understand the effectiveness of various media partners and placements. That’s why we have been investing in solutions to help developers apply consistent measures across a fragmented ecosystem of ad networks, and understand the quality of users that each delivers.

Google Analytics for Apps provides an industry-leading solution for in-app analytics that is increasingly benefiting advertisers as they seek more transparency into ad effectiveness across networks. You can already use Google Analytics to track the performance of your mobile app install campaigns and understand the lifetime value of your users on both Android and iOS. As of today, we’ve built partnerships with 20+ ad networks including InMobi and Millennial Media since launching iOS conversion tracking late last year. Data integration with these partners provides a comprehensive view of app value across networks based on the metrics developers care about (i.e., LTV and retention), helping you make better decisions on where to spend your advertising dollars. In the next few months, you’ll be able to “postback” your conversions to referring networks in order to optimize your traffic — all made possible with a single SDK.

And it’s not just about our measurement solutions. We recognize that developers should have choices when it comes to attribution vendors, and are committed to open solutions for the industry. That’s why we also announced the ability to integrate app install and event data from key third party measurement partners into AdWords. Working with third parties, including Adjust, Appsflyer, Apsalar, Kochava, and Tune, we are able to increase measurement accuracy between different trackers in AdWords, ensuring your data is accurate and reliable.

By partnering with these leading ad platforms and tracking systems, we believe we can make the entire mobile apps ecosystem stronger and more connected — all with the goal of making developers more successful.

But we didn’t stop there.

It’s easier than ever to promote your apps across Google

For developers looking to promote their app, we offer a variety of placements across Google Search, the AdMob network, mobile sites, and YouTube. And earlier this year, we announced Search Ads on Google Play. By showing ads alongside app search results, you can reach consumers right when they’re looking for a new app, at the moment they are ready to install.

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Today we announced Universal App Campaigns, a new campaign type that allows advertisers to reach consumers across Google media more efficiently and effectively. Universal App Campaigns offers a simple way to set up install ads for your Android apps in AdWords or directly from the Google Play Developer Console.

Click for full-sized image

With a single campaign, you can scale your reach across Google Search, the AdMob network, mobile sites, YouTube and Google Play. Just provide us with a few inputs about your app — what your ad creative will say, the audience you wish to reach, and how much you want to spend — we’ll do the rest for you. Behind the scenes, our ad creation and bidding engines will help maximize performance for your campaigns so you can spend more time building and enhancing your apps. Search Ads on Google Play and Universal App Campaigns will be rolled out to developers and advertisers in the coming months.

Complete solutions for your entire business

Today at I/O we also announced solutions to help you develop apps, engage users organically, and earn more money from your app. Our innovations in analytics and ads are designed to complement these offerings, and allow you to grow your business with measurement solutions that are open and reliable, and promotion tools that make ad buying easier and more effective. Thank you to all the developers out there who are building these experiences. We look forward to engaging with your apps and supporting your ongoing innovation by working closely with you and your partners in the ecosystem.

Posted by: Jonathan Alferness, Vice President, Product Management